2004 Dodge Ram 1500 Slt Crew Cab Pickup 4-door 4.7l No Reserve!!! on 2040-cars

Auto blog

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Our video tribute to Star Wars with a Stormtrooper Charger

When the refreshed Dodge Charger debuted, the white one was immediately compared to a Star Wars Stormtrooper helmet. Chrysler recently ran with that idea and decorated a fleet of cars, including some Chargers, for use in a marketing stunt to hype its wares alongside the no-hype-necessary Episode VII: The Force Awakens film. We got our hands on one for a day and had some fun making a few videos. Above are a few shorts with names that we at least think are funny. There's one that includes the latest example of video producer Chris McGraw's patented nightlapse technology (it's a hyperlapse shot at night, which just looks plain neat). In the clip below, you can see all of the car's various Stormtrooper-inspired details. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The car started out as a bright white Charger R/T Scat Pack and was treated to a partial vinyl wrap on the body and the glass. The fantastic 485-horsepower Hemi V8 was left alone. Watch the videos and then tell us how they're non-canon in the comments. Humor Dodge Videos Original Video star wars dodge charger scat pack

Australian consumer activists destroy a Dodge Journey with a tank

An Australian couple held an event where they crushed their unreliable and frustrating Dodge Journey with a retired army tank. According to Drive, Kate and Joe Masters owned an infuriating 2010 Dodge Journey that they claim was plagued by mechanical and electrical issues. After numerous failed attempts on their part to get the issues fixed by Fiat Chrysler and Dodge Australia, the couple decided that they'd had enough. Working with Queensland consumer advocate Ashton Wood, the Masters held an event where they smashed the Dodge with a sledgehammer and fired arrows at it. Finally, they rolled out a retired Centurion Mk.V tank and proceeded to crush the doomed Dodge monster truck-style. Fiat Chrysler issued a statement refuting many of the Masters' claims about both its vehicle and the steps taken to remedy the situation. The company claims that the vehicle was serviced outside of its dealer network and that the Masters did not work through established consumer complaint channels established by the Queensland Civil and Administrative Tribunal and the Australian Competition and Consumer Commission. "We had attempted to work proactively with this customer, offering free service work and free genuine parts after their warranty had expired," FCA said in a statement. "While Dodge Australia was keen to resolve this issue, we weren't in the position to issue the demanded refund of $43,000 for a vehicle purchased in 2011, that was driven for more than 100,000 kilometers (62,137 miles) and that has no known manufacturing defects, nor had any evidence provided by the owners to substantiate these claims. Queensland senator Glenn Lazarus, who was involved with the tank event, stated that Australian motorists need better consumer protections against automotive dealerships and manufacturers. "Countries around the world have successfully implemented lemon laws to provide consumers with protection and I believe it's about time we did the same in Australia," he said. Destroying cars in a public act of frustration is nothing new. In China, a Lamborghini Gallardo owner smashed his luxury ride with a sledgehammer after he felt he wasn't given a premium experience at the dealership. Related Video: News Source: Drive.com Auto News Government/Legal Weird Car News Dodge SUV Military Videos viral video dodge journey tank queensland crushed publicity stunt