2003 Dodge Ram 1500 on 2040-cars

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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

FCA plants skipping summer shutdown to keep up with demand

Hopefully, some FCA US factory employees don't have big plans for the usual summer shutdown, because the automaker is keeping several plants running this year. Demand is so high that the company wants to keep models rolling off the assembly lines. Four FCA US assembly plants, all the engine factories, and some locations that build transmissions are staying open throughout the summer, according to the Detroit Free Press. Usually, these sites would see a two-week shutdown for the company to retool and perform repairs. This year, factories are staying open for FCA to support its strong sales. The lines that remaining humming through the summer show an inclination toward the automaker's popular SUV's and crossovers. They include the Jefferson North Assembly Plant in Michigan that builds the Jeep Grand Cherokee and Dodge Durango; Saltillo Van Assembly in Mexico that constructs the Ram ProMaster; Toledo Assembly Complex in Ohio that produces the Cherokee and Wrangler; and Toluca Assembly in Mexico that makes the Dodge Journey and Fiat 500. Related Video: News Source: The Detroit Free PressImage Credit: Bill Pugliano / Getty Images Plants/Manufacturing Dodge Fiat Jeep RAM FCA dodge journey fca us ram promaster Jefferson North Assembly Plant

2015 Dodge Charger Pursuit is ready to serve and protect

Okay speed freaks, it's time to update your cheat sheet of police headlights, as Dodge has just unveiled the new 2015 Charger sedan's police variant, the Pursuit.
Like previous Charger Pursuits, the 2015 model is based on a modified version of the civilian sedan, featuring the same basic batch of mechanicals and sheetmetal, while adding a number of items specific to the five-oh.
For 2015, cops can select from the same 3.6-ltier V6 and 5.7-liter Hemi V8 available to the civilian population, with former turning out 292 horsepower and 260 pound-feet of torque and the latter packing 370 ponies and 390 lb-ft. Even loaded down with equipment, Dodge claims the Hemi-powered cop car can hit 60 miles per hour in under six seconds, while both engines are expected return 26 miles per gallon on the highway (thanks to the V8's four-cylinder mode). Rear-wheel drive is standard with both engines, while V8 Pursuits can be fitted with all-wheel drive.