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Will Dodge limit 2015 Challenger SRT Hellcat to 1,200 units?

With over 700 horsepower on tap and a price tag barely over $60k, Dodge appears on paper to have a winner on its hands with the new Challenger SRT Hellcat. But if you want to get your hands on one, you may have to act quicker than this most powerful of muscle cars covers the quarter-mile.
That's because, according to our compatriots over at Edmunds, Dodge may limit production - in the first year, at least - to just 1,200 units. That would amount to barely a quarter of the Challengers that Dodge moves each month, and would also mean only one Hellcat for every two Dodge dealers in the US - which could lead to some serious contention over which stores and which customers can get their hands on the ultimate Challenger.
Reached for comment, SRT spokesman Dan Reid told Autoblog that "there is no plan to limit production of the Challenger Hellcat," echoing the words of Dodge CEO Tim Kuniskis who told Edmunds: "We don't know what the market demand is." Which doesn't mean that it won't restrict production, but doesn't mean that it will, either. It just hasn't decided yet - or announced any such decision, at any rate - over what will be the final allocation strategy for what could be a game-changing muscle car. That is, at least, until new versions of the Mustang and Camaro come along in pursuit of Dodge's bragging rights...

2016 Dodge Viper ACR priced from $117,895

Fancy getting your hands on the all-new Dodge Viper ACR? Prepare to shell out at least $117,895, not counting destination or gas-guzzler tax. Those two add $1,995 and $2,100, respectively, for an out-the-door price of $121,990. That's $32,900 more than a base 2015 Viper, or the equivalent of a Challenger with a few options. As we explained previously, the ACR model doesn't do much for outright power – the 8.4-liter V10 offers up only five more ponies than before – but it does add suspension and aerodynamic upgrades that make this particular Viper far more potent on the track. The order books are officially open for the ACR, so if you've got the coin, get in touch with your local dealer. Until then, head into Comments and let us know what you think of the ACR's pricing. Would you shell out $118,000 for the ultimate Viper? DODGE OPENS ORDER BANKS FOR NEW 2016 DODGE VIPER ACR The fastest street-legal Viper track car ever offers a tremendous value for performance May 12, 2015 , Auburn Hills, Mich. - Viper enthusiasts with the need for ultimate handling, performance and road course domination, as well as the ability to drive their Viper home from the track, can now place their orders for the fastest street-legal Viper track car ever. The Dodge brand has announced pricing and opened order banks for the recently introduced 2016 Dodge Viper ACR. Unveiled last week at the revamped Conner Avenue Assembly Plant in Detroit, the American Club Racer model of the iconic, hand-built American supercar will have a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $117,895 (excluding destination and gas guzzler tax). "Bringing our street-legal Dodge Viper ACR back is going to arm our track enthusiasts with the ultimate weapon to dominate road courses across the country," said Tim Kuniskis, President and CEO - Dodge and SRT Brands, FCA - North America. "This is without a doubt the best Viper ACR ever. The latest in aerodynamic, braking and tire technology will ensure its legendary performance reputation around the world." Originally introduced in 1999 and last available for the 2010 model year, the Viper ACR has a long-standing legacy as the ultimate street-legal track car for club racing. The new 2016 model honors that performance legacy with significant aerodynamic and suspension upgrades, new Carbon Ceramic brakes with six-piston calipers and high-performance tires specifically designed for ACR.

Dodge CEO and Gas Monkey Garage dissect the 10-second Challenger Hellcat

So far, whenever we've seen the 2015 Dodge Challenger SRT with its 707-horsepower, supercharged Hellcat V8, the muscle car has been smoking its tires. Dodge is finally proving that the SRT can do more than ruin perfectly good sets of rubber, though. In it's latest video, company CEO Tim Kuniskis hands the Hellcat off to the guys from Gas Monkey Garage to show how quickly the automaker's most powerful model can make it down the drag strip.
Of course, the only fitting contender to race against Dodge's latest top muscle car is its grandpa - a Hemi-powered 1971 Challenger, in this case. Before getting to the main event, the hosts also show off some of the SRT's unique features like the blanks in the grille that feed the intercoolers. We'll go ahead and spoil that the Hellcat makes its pass in the 10-second range, and the video admits the tires on the production version would take just a touch longer to cover the quarter-mile. However, you have to watch film to see just how quick it actually goes. Scroll down to see a classic example of American muscle drag racing against its modern legacy.