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Dodge idles Viper production again at Conner Avenue

You've got to hand it to Dodge for having the gumption to put the original Viper into production in the first place. It was, after all, much more of an emotional decision than a practical one, and a move which saw the first production V10 engine placed in a road car - long before the advent of the Lamborghini Gallardo, Audi R8, Porsche Carrera GT or Lexus LFA, not to mention the other Ford, BMW and Volkswagen Group models that used such engines.
It's now been 22 years since the first Viper entered production and the Viper still rolls on several generations later, but we're sad to say that courageous decision has not always been met with overwhelming sales success. In fact parent Chrysler was forced to idle the Conner Avenue plant where the Viper is made back in April due to slow sales. And while production resumed again as planned on June 23, it apparently didn't do the trick.
As a result, Chrysler corporate communications chief Shawn Morgan revealed to Autoblog that the assembly line has been shut down again for another two weeks. The line was up and running for nearly two full work weeks from June 23 until the holiday weekend that started on Thursday, July 3. But instead of coming back online today as planned, it's been idled again for the weeks of July 7 and 14. That means it will be July 21, at the earliest, before the serpentine supercars start slithering down the assembly line at Conner Avenue again. Once it does, however, production is set to resume at the same pace it was before the shutdown.

Dodge rolls out Shaker package for 2015 Challenger

Having an awesome Hemi engine under the hood can deliver impressive performance, but for those who lament not being able to see that big V8 engine doing its thing, hidden away under the hood, Dodge offers the Shaker hood on its Challenger muscle car. And it's just released the option for the updated 2015 model. Now available on two engines and three trim levels – including the Challenger R/T and R/T Plus with the 5.7-liter V8 and the 6.4-liter Challenger 392 – the new Shaker hood brings cold air into the engine compartment and lets everyone see that V8 (or at least an appendage thereof) shaking away in plain view. Arriving 45 years after the original Shaker Challenger, the package includes a satin black hood scoop, cold-air intake, conical air filter and optimized air box, along with Shaker graphics inside, out and under the hood. The 2015 Dodge Challenger R/T Shaker and R/T Plus Shaker are available to order now, priced at $35,495 and $38,495, respectively (plus a $995 destination charge), and come bundled with the Super Track Pak. Order books open in March for the 392 HEMI Shaker, which also comes with the Scat Pack, for $42,495 (plus destination and $1,000 gas-guzzler tax if equipped with the manual transmission). Dodge is Shaking Up the Muscle Car Segment Again; Opens Orders for New 2015 Challenger 'Shaker' Models Dodge Celebrates 45 Years of Its Functional "Cold-air Grabbing" Hood Scoop That "Shakes" With the Legendary HEMI® V-8 Engine's Movement - Back by enthusiast demand, Dodge returns the "Shaker" to the Challenger lineup – now expanding the functional cold-air induction hood scoop on two HEMI V-8 engines and three performance-packed models - "King of the Shakers" – all-new 2015 Dodge Challenger 392 HEMI Scat Pack Shaker combines the ultimate combination of 485 best-in-class horsepower and legendary Dodge heritage cues with a functional Shaker hood - Dodge Challenger R/T Shaker and R/T Plus Shaker models feature the legendary 5.7-liter HEMI V-8 engine with unique hood and intake design combined with a functional exposed-element cold-air intake system - New 2015 Dodge Challenger R/T Shaker and R/T Plus Shaker are available for ordering now, with the 392 HEMI Scat Pack Shaker model available for customer orders in March February 13, 2015 , Auburn Hills, Mich.

Dodge celebrates centennial with Charger and Challenger 100th Anniversary Editions

In 1914, the Dodge brothers went from being a parts supplier to a full-scale automaker, and to celebrate the centennial of this milestone, Dodge will offer special editions of the 2014 Charger and Challenger early next year. Both cars will be sold in limited numbers (although no specific number was given), and these cars will stand out thanks to unique touches like 20-inch wheels, 100th anniversary edition logos and the exclusive High Octane Red Pearl Coat paint job (shown above).
The 100th Anniversary Edition package, which runs $2,200 on the 2014 Charger and $2,500 on the 2014 Challenger, comes with red or black leather seats with a cloud print (for a denim-like look) and metal badges on the seatbacks that read "Dodge Est. 1914," while similar logos are also found on the wheel center caps and front fenders. The instrument gauges are unique to each car, with the Charger getting black gauges and the Challenger getting white gauges, and to enunciate the 100-year anniversary, both cars have red numerals on the speedometer for the 100-mile-per-hour mark.
Finishing off the 100th Anniversary Edition cars, which will be offered on V6 and R/T models, Dodge adds a flat-bottom steering wheel and embroidered floor mats as a part of the package. Scroll down for the full press release for these commemorative models.