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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge Charger to slim down and run turbo four in next generation

The current Dodge Charger is getting long in the tooth. It was originally introduced in 2005 as a 2006 model. In car terms, that's an eternity, though it's been refreshed twice. Still, FCA US will keep the LX-generation car going, reportedly facelifting it one last time for 2019. After that, there are some bigger changes in store . Automotive News is reporting that the follower to the current LX Charger will lose almost 500 pounds and will once again offer a turbo four-cylinder. You might remember the front-wheel-drive four-banger Charger of the early '80s. The recharged sedan will be twin-turbo and it's going to use the 300-horsepower four-cylinder engine currently under development for the 2018 Jeep Wrangler, AN says. The target weight for the future car is around 3,500 lbs, while the current car has a curb weight of nearly 4,000 lbs. Look for it to arrive in the early 2020s. The new platform will have a touch of Italian flair instead of the Daimler-Benz flavor embedded deep inside the LX cars. It will be built on an extended version of the 2017 Alfa Romeo Giulia's "Giorgio" platform, according to AN. Dealers were already shown a styling-buck almost a year ago. Related News: Featured Gallery 2015 Dodge Charger R/T View 42 Photos News Source: Automotive NewsImage Credit: AOL Alfa Romeo Dodge Future Vehicles Sedan FCA

2015 Dodge Viper getting small increase in power

The Viper is used to being the most powerful car in the Dodge and SRT stables, but the arrival of the 2015 Dodge Challenger SRT Hellcat means that's no longer the case. The serpentine supercar is, however, reportedly getting a small boost in output for 2015, amounting to all of five horsepower.
The increase was uncovered by Road & Track courtesy of the SAE J1349 certification process to which Detroit's Big Three automakers submit themselves and which reports the Viper's output at 645 hp instead of the 640 it was rated at until now. There are a hundred factors that could have contributed to the relatively mild boost in output (best guess? nothing at all changed...), but we doubt anyone's going to complain about some extra horses under the hood.
The five-horsepower boost brings the Viper that much closer to the 650-hp Chevy Corvette Z06, not to mention the 707-hp Hellcat, but the Viper's impressive power-to-weight ratio ought to mean it'll have little problem keeping up in a straight line - which is just one of the reasons why Chrysler won't shoe-horn the Hellcat into the Viper: as R&T points out, the supercharged engine is too heavy and the blower makes it too tall to fit in the Viper's engine bay.