1970 Dodge Polara 383 on 2040-cars

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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

The Dodge Demon sheds some weight in pursuit of speed

The Dodge Demon teaser train isn't stopping until it hits New York City. In case you need a reminder, the upcoming Demon is the more pedestrian Hellcat's stripped-down and hopped-up sibling that promises to be built for the sole purpose of traveling a quarter-mile mile quicker than any of its rivals. The weekly video rollout on www.ifyouknowyouknow.com continues with the latest sneak peak, "Reduction." While there were early rumors that the Demon may pack an all-wheel-drive system and in turn gain enough grip to rotate the Earth underneath it, Dodge and SRT look to be going down a simpler route. The press release reveals the Demon is 200 pounds lighter than the standard Hellcat. It's unclear where all that weight is coming from, but at nearly 4,500 pounds, the Challenger Hellcat could stand to go on a bit of a diet. The video hints at adjustments to the wheels, steering, suspension, and brakes, as well as some modifications to the car's interior. Don't be surprised if the Demon is a bare bones stripper model with no back seat, no A/C, and no radio. Who needs music when you have 2.4-liter supercharger and a 6.2-liter Hemi V8 making sweet love under the hood? Related Video: Image Credit: FCA Design/Style Marketing/Advertising New York Auto Show Dodge Coupe Future Vehicles Special and Limited Editions Performance dodge demon dodge hellcat

Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.