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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Before Jay Leno, this 1970 Dodge Charger was a SEMA star

When Jay Leno drives an awesome car, enthusiasts take note, and this week the internet blew up over the 1970 Dodge Charger resto-mod that starred in a recent Garage episode. But you might not remember: this strapping Charger, called "Tantrum," was one of the highlights of the SEMA Show in Las Vegas last fall. Here's another look at a true Mopar monster. The power: Yep, Tantrum has 1,650 horsepower. That's more than two Hellcats worth of power under the hood. It's a twin-turbo 9.0-liter Mercury Racing engine with a quad-cam four-valve setup. Basically, it's a V8 boat motor developed for cars. Mercury Marine is the crew that developed the V8 for the 1990s Chevy Corvette ZR-1. That all-aluminum LT-5 under the hood cranked out 405 hp – an astronomical figure for the time – and helped make the ZR-1 an icon. Take a listen to Tantrum's 9.0-liter Mercury mill below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Who's behind all of this? SpeedKore, a Wisconsin-based performance shop that does one-off pro touring builds. It specializes in remaking Detroit muscle with modern features like carbon fiber, bespoke interiors, and powerful engines. SpeedKore is pretty good at it. Before it threw a Tantrum, it did the "Cudinator" used in some of the Fast and the Furious movies. You might not know: Tantrum won the Best Domestic category of the GT Awards at SEMA – chosen by your author. The sinister looks were the hook, and the crazy engine solidified its performance cred. Related Video: Image Credit: SpeedKore Design/Style Dodge Coupe Performance Videos Jay Lenos Garage 1970 dodge charger resto mod

All-Wheel Drive Dodge Challenger | Autoblog Minute

The all-wheel drive 2017 Dodge Challenger GT will be on display at the Detroit Auto Show in January. Dodge Autoblog Minute Videos Original Video autos challenger dodge challenger gt