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2015 Dodge Viper GTC available in 25 million no-cost combos with 1 Of 1 bespoke program

What's the one thing no car can have too much of? Here's a hint – it's not power. It's not efficiency, either, or technology, or even safety. It's exclusivity. It's one reason Rolls-Royce has become a legend building absolutely bespoke motor vehicles, and it's the reason Dodge, of all companies, is offering a new GTC trim level for its Viper supercar. Now, you might be asking what's so special and exclusive about a trim level? Well, in the Viper GTC's case, it gives owners access to a catalog of 8,000 shades of paint for the exterior, 24,000 "hand-painted" custom stripe patterns, 10 different wheel options, 16 interior trims and no fewer than six aerodynamic packages. That results in 25 million different configurations for the 645-horsepower snake. Most shockingly, the customization choices come at no additional cost on the GTC model. And it's only the start. Ordering a GTC will enroll customers in a unique VIP program called Viper Concierge, which according to Dodge, "offers an exclusive point of contact throughout the custom Viper build process." In other words, buyers will be given the means to stay right on top of their car's production, through the 140-to-160-hour painting process, which itself will be fully documented with pictures and through a mobile-friendly website, to the actual construction of their GTC. The Concierge process will start with the ordering stage, which will include Dodge sending customers a paint chip showing the owner's custom choosing, which they can confirm or refuse. Shortly thereafter, Dodge will send buyers a 1:18-scale "speed-form" replica in their chosen custom colors, once again to confirm or deny the build. Once the buyer's color and option selection is locked-in, that car becomes a one-of-one Viper for that year – no other buyer will be permitted to build a Viper to the same specifications. The concierge service also grants access to the Viper Ambassador Owner's Portal, where orderers can track their car's build process, receive weekly updates and share their excitement with (jealous) friends and family. And once the car is complete, it will be fitted with a custom dash plaque identifying its bespoke provenance – the owner can choose to have their name put on the badge, the car's nickname, or whatever they wish (Dodge will also ship each Viper with a second blank plate to include if the original owner sells the car).

Dodge Dart Mopar '13 special edition recalled over airbag woes

Dodge is only building 500 examples of the black-and-blue Mopar '13 Dart, but the majority of them are now being recalled. Part of the Mopar upgrade included replacing the stock seat skins in the Dart with black and blue Katzkin leather, but the seat-mounted side airbags were reinstalled improperly during the upfitting process, which could affect the performance of the front seat side airbags.
According to the official National Highway Traffic Safety Administration bulletin, a total of 374 Mopar '13 cars are being recalled due to side airbags that might not deploy in a side-impact collision. There have been no reports of the airbags not going off, but Chrysler will still need to reinstall the bags to ensure proper deployment. The recall notice is posted below, which gives information for Mopar '13 owners to contact Chrysler and NHTSA.

Watch dual-engined Dodge SRT4 do a FWD burnout, a RWD burnout, then AWD launch

There's something fantastically insane about racers who go out on their own and build something unique. Just take this crazy video from last year of a twin-engine Dodge SRT4 at a drag strip that can burn the rubber at either end – or both ends – at a moment's notice. With tires sticking out way past the fenders, a massive cooling system at the front and no back window to speak of, this Dodge is clearly meant solely for speed. Though it's real party trick is being able to spin the front or rear wheels independently. The setup makes for three quite showy burnouts. When it came time to actually get down the track, things got somewhat awkward. Like other twin-engine creations we've seen, the separate powertrains make for some odd sounds and a weird look launching down the strip. Still, there's no doubt that the engineering behind this Frankenstein is very impressive. Scroll down to see this monster in action and another of it in a very mismatched race last year. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.