1965 Dodge Rat Rod*** on 2040-cars

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Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

Here are the cars Fast 8 characters will drive in Iceland

The eighth installment of the Fast & Furious franchise will feature some characteristic wheel-to-wheel adventuring, this time on Icelandic ice. As revealed by the F&F production team, here are some of the vehicles that will be seen in the film. What else could Dominic Toretto drive than a Dodge? The previous film showed a Charger fitted for off-road driving, and this time the classic shape has been formed into an ice racer. The muscle car is still recognizable, but the altered wheelbase and fender flares make this something quite different. And as the bullet holes testify, the matte black machine is definitely going to see some action. Letty drives a Local Motors Rally Fighter, which might be the best fit for the ice scenes. The off-road coupe has been modified with a brush bar and some serious roof-mounted lights. Roman will be seen behind the wheel of an orange Lamborghini Murcielago, easily standing out in the frozen wastes. To top it off, there are some tank-like machines: There's a tracked Ripsaw for Tej Parker and an "Ice Ram" for Hobbs, who is played by Dwayne "The Rock" Johnson. Both of these look like mean machines, and on the screen they'll probably prove to be the admission ticket's worth. Related Video: Featured Gallery Fast 8 Ice Cars Image Credit: Fast & Furious Facebook page Celebrities TV/Movies Dodge Lamborghini Off-Road Vehicles Special and Limited Editions Supercars local motors fast 8 ripsaw

Weekly Recap: FCA hit with record fine as NHTSA crackdown continues

The National Highway Traffic Safety Administration slapped Fiat Chrysler Automobiles with a record fine this week that could reach $105 million. The punishment comes after NHTSA found problems with the automaker's execution of 23 recalls that affect more than 11 million vehicles. The consent agreement, announced Sunday, calls for FCA to pay a $70-million cash fine and requires the company to spend at least $20 million over a three-year period on industry outreach programs and to beef up old recall campaigns. Failure to comply will result in another $15-million fine. FCA also agreed to federal oversight, which includes an independent monitor to oversee the company's recalls. The $70-million cash fine equals a penalty NHTSA levied on Honda in January. "Fiat Chrysler's pattern of poor performance put millions of its customers and the driving public at risk," NHTSA administrator Mark Rosekind said in a statement. "This action will provide relief to owners of defective vehicles, will help improve recall performance throughout the auto industry, and gives Fiat Chrysler the opportunity to embrace a proactive safety culture." FCA called the deal a "consensual resolution," but admitted that it "failed to timely provide an effective remedy" during certain recalls. "We are intent on rebuilding our relationship with NHTSA and we embrace the role of public safety advocate," the company said in a statement. The announcement kicked off a busy week for the automaker. NHTSA agreed FCA did not need to recall 4.7 million vehicles after an investigation failed to find defects with a power module used in some Jeep, Dodge, and Ram vehicles. A Georgia judge also reduced a civil verdict involving a death in a Jeep Grand Cherokee crash. Amid all of that, the company reported net profit of about 333 million euros, or $364 million in the second quarter on Thursday. OTHER NEWS & NOTES FCA ramps up Hellcat production Despite a decidedly legal and financial week for FCA, there was still time for the performance side of the business to briefly grab the spotlight. The automaker is more than doubling its production of the Dodge Challenger and Charger SRT Hellcats in response to strong demand. The order bank opens the second week of August and production begins in September. FCA will finish up its scheduled 2015 model-year Hellcat builds, and cancel any "unscheduled" versions, though customers will get discounted pricing for 2016.