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2003-04 Dodge Viper recalled for sudden airbag deployment

As if driving the old Dodge Viper (not the fancy new SRT model) isn't intimidating enough, imagine trying to wrangle that V10 beast and then suddenly having the airbags deploy. Yikes. That's apparently what could happen to some 3,660 Viper models from the 2003 and 2004 model years, and as such, Chrysler has issued a recall.
According to the National Highway Traffic Safety Administration, part of the car's airbag control module may fail, causing the bags or seatbelt pre-tensioners to deploy without warning while the vehicle is in operation. That's a dangerous scenario in any car, let alone one offering insane horsepower a near-total paucity of safety nannies should things get squirrely.
Owners will be notified this month about the recall, though a remedy is not expected to be available until later this year. Scroll down for the full NHTSA statement.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

25,000 Jeep Grand Cherokee, Dodge Durango SUVs recalled over brake feel

Chrysler has announced that it is recalling over 25,000 Jeep Grand Cherokee and Dodge Durango SUVs from several markets over concerns about brake feel under hard braking. The affected models are from the 2012 and 2013 model years, although the actual dates of production aren't available. 18,700 are in the US, while 825 are in Canada, 530 are in Mexico and a further 5,200 outside of North America.
According to a statement, Chrysler was informed of the issue by a component supplier for the Ready Alert Braking system, which primes the brakes in anticipation of an emergency stop. A component in the system was restricting the flow of brake fluid too much.
As Chrysler is quick to point out, the way the brakes functioned was in compliance with regulations and there are no reported cases of drivers losing braking power. Instead, the issue rests with what Chrysler calls a pedal feel that "was not consistent with customer expectations." So it would seem Chrysler is being proactive and fixing a problem not because there's a legal issue at work, but simply because it doesn't feel the way the manufacturer wants it to. Well done.