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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

It ain't easy keeping a Hellcat steady at 170 mph on ice

The Dodge Challenger SRT Hellcat you see hit the ice at Arsunda Speed Weekend in Sweden, over two hours north of Stockholm. It's said to be bone stock, save for the studded tires that help it grip on ice. But it apparently takes more than some steel studs and a lead foot to keep it pointed the right way. Just look at how much driver Alx Danielsson has to saw at the wheel to keep the Hellcat from veering off course. Fortunately he seems to have the chops to do so, being not only a native of Sweden (and therefor imbued from birth with otherworldly abilities to drive on ice) but also having won the highly competitive Formula Renault 3.5 Series championship back in 2006. In the end Danielsson hit a top speed in excess of 170 miles per hour, touted as some sort of record, however unofficial (and specific to Dodge Challengers). That's a fair bit shy of the 205 mph that Bentley achieved in the Continental Supersports, but while that model had slightly less power than the Hellcat, it did have the benefit of all-wheel drive – something that could make all the difference in these kinds of slippery conditions. Related Video:

Dodge to sell off first Challenger SRT Hellcat for charity

Want to get your hands on a new 2015 Dodge Challenger SRT Hellcat, and can't wait to be the first to get one? Las Vegas will be the place to be on September 27. That's where Barrett-Jackson will auction off the very first example. And you'd better bring your checkbook, because the bidding is sure to be fierce with all the proceeds going to charity.
The supercharged Challenger with VIN 0001 has been hand-painted in Stryker Red (usually reserved for the Viper) and features special badging, documentation and accompanying memorabilia - not to mention, of course, that 707-horsepower, 6.2-liter supercharged Hemi V8. The car will be on display this weekend as well at Barrett-Jackson's Hot August Nights auction in Reno.