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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

2021-22 Dodge Challenger Hellcat drops manual option

The six-speed manual has been dropped from the 2022 Dodge Challenger Hellcat at least temporarily while it awaits a powertrain calibration update that will allow it to be sold again, Road & Track reports. The combination has been unavailable to order since November 2021, Stellantis said.  Dodge didn't give R&T much of an explanation regarding the combo's absence, saying only that a revised calibration that would allow the configuration to be sold is coming. When is anybody's guess. In the meantime, we're starting to wonder just how committed Stellantis is to offering its V8s to buyers who aren't opting for half-ton pickups or larger. The inline-six that is slated to replace the 5.7-liter Hemi variant in at least some applications is expected to debut soon. While the 5.7-liter Hemi has surely more than paid for itself at this point, it's likely that Stellantis is limiting availability only to its most profitable models, which help offset the CAFE costs associated with lower fleet mileage. And while Stellantis made quite a bit of noise in recent years about its customers wanting V8s, options for such have become thinner on the ground. The new Grand Cherokee is ostensibly offered with the V8 on its three top trims — Trailhawk, Overland and Summit — but only the last of those can be found anywhere in U.S. inventory with a Hemi under the hood. Trailhawk and Overland V8s simply do not exist. You don't have to take our word for it; you can look for yourself.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

An inside look at Mopar's SEMA fleet

Mopar is heading to the SEMA show in Las Vegas with a fleet of customized vehicles that appeal to enthusiasts of all stripes. There's a Dodge Viper ACR concept that follows in the lineage of the supercar's great road racing past, and a custom Ram ProMaster that might just be the ultimate outdoor party machine.
We got an inside look at Mopar's cars that will be on display at the show, which also include a Dodge Challenger T/A concept, two crazy Jeeps and a Ram 2500 Outdoorsman that could change the way you camp. While these are some of our favorites, Mopar is bringing plenty to SEMA, so let us know your top choices in the comments section.