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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2015 Dodge Challenger crash test results slip from last year's model

The National Highway Traffic Safety Administration has released the results of its latest round of crash testing, announcing that the 2015 Dodge Challenger has netted a five-star overall crash rating. Of course, Chrysler won't want us to tell you this, but that NHTSA overall rating is not the whole story here. As The Car Connection so astutely points out, five-star rating aside, the refreshed 2015 Challenger actually performed worse than when it was tested back in 2013. The V6-powered SXT model tested by NHTSA in this latest round of testing was only able to record a four-star rating in its frontal crash test, while it nailed a five-star rating in the side-impact test. The 2013 Challenger managed a five-star rating in the frontal test. Of course, while this rating is a sign of overall good news for Challenger fans, the car, as TCC argues, has yet to be tested by the Insurance Institute for Highway Safety. It'll be interesting to see if these NHTSA ratings translate to an IIHS Top Safety Pick or Top Safety Pick Plus. Scroll down for the full press release from FCA. All-new 2015 Dodge Challenger Earns Five-Star Overall Safety Rating From U.S. National Highway Traffic Safety Administration 2015 Dodge Challenger coupe earns five stars overall, the highest possible score in NHTSA's safety rating program More than 70 safety and security features, including new for 2015 class-exclusive Forward Collision Warning, adaptive cruise control, Blind-spot Monitoring and Rear Cross Path detection All-new 2015 Dodge Challenger starts at $26,995 (excluding tax, destination and title) December 18, 2014 , Auburn Hills, Mich. - The all-new 2015 Dodge Challenger has earned a five-star overall safety rating from the U.S. National Highway Traffic Safety Administration (NHTSA). Five stars is the highest possible safety rating given by NHTSA. "The new Dodge Challenger coupe further demonstrates our commitment to broaden the proliferation of advanced safety technologies, such as driver-assist features," says Scott Kunselman, Senior Vice President-Vehicle Safety and Regulatory, FCA-North America. In its assessment of the new Challenger, NHTSA notes the availability of Forward Collision Warning (FCW), which features forward-facing sensors programmed to detect the potential for certain types of frontal collisions. If detected, the driver is alerted with visual and audible warnings. The 2015 Dodge Challenger is the only car in its segment with such capability.

2015 Dodge Charger Pursuit is ready to serve and protect

Okay speed freaks, it's time to update your cheat sheet of police headlights, as Dodge has just unveiled the new 2015 Charger sedan's police variant, the Pursuit.
Like previous Charger Pursuits, the 2015 model is based on a modified version of the civilian sedan, featuring the same basic batch of mechanicals and sheetmetal, while adding a number of items specific to the five-oh.
For 2015, cops can select from the same 3.6-ltier V6 and 5.7-liter Hemi V8 available to the civilian population, with former turning out 292 horsepower and 260 pound-feet of torque and the latter packing 370 ponies and 390 lb-ft. Even loaded down with equipment, Dodge claims the Hemi-powered cop car can hit 60 miles per hour in under six seconds, while both engines are expected return 26 miles per gallon on the highway (thanks to the V8's four-cylinder mode). Rear-wheel drive is standard with both engines, while V8 Pursuits can be fitted with all-wheel drive.