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2025 SRT Hellcat concepts as previewed by high schoolers

Fiat Chrysler Automobiles has some very talented designers in its ranks. Like any good company, though, the automaker is always on the lookout for early talent. Even if they're still in high school. One of those talent-seeking initiatives is the company's Drive for Design contest, an event open to tenth-, eleventh-, and twelfth-grade students that are hoping for a future in design. For this year's event, students from across the country were given a shot to design their vision for a 2025 model-year Dodge SRT Hellcat. The results are impressive, as you can see in the gallery above. First place went to Ben Treinen, from Archbishop Moeller High School in Cincinnati. Second place was the only award to go to a student outside the Rust Belt, with Macon, GA's Harrison Kunselman, a student at Mount de Sales Academy taking the silver. Third place was won by a metro Detroiter – Bloomfield Hills High School student Hwanseong Jang, while fourth went to Andrew Gombac of Loyola Academy in Wilmette, IL. According to FCA, all four winners will have their sketches on display at the 2016 Autorama at Cobo Center at the end of February. They'll also win some pretty nifty prizes. First place will get a new Apple MacBook Pro, while second, third, and fourth get the new Apple iPad Pro and Apple Pencil (arguably just as good of a prize for budding designers). All four finishers will also attend a three-week automotive design course at Detroit's prestigious College for Creative Studies, have dinner with FCA designers, and score three passes to Autorama. FCA will cover travel and lodging to Auburn Hills. Read on for the official blast from FCA. Related Video: FCA US Design Team Announces Winners of Drive for Design Contest January 19, 2016 , Auburn Hills, Mich. - The FCA US LLC Design team today announced four winners in this year's Drive for Design contest. The FCA US Drive for Design contest challenged U.S. high school students in grades 10-12 to design a Dodge SRT Hellcat for the year 2025. "The Drive for Design contest continues to be a great way for the FCA US Design team to connect with students that show an interest in art and design," said Mark Trostle – Head of Dodge and SRT Design, FCA US LLC.

The mad genius of killing the Dodge Dart and Chrysler 200

Sergio Marchionne isn't crazy. At least not with respect to the recent announcement that Fiat Chrysler Automobiles will cease production of the Dodge Dart and Chrysler 200. Instead of crazy I'd call this CEO ruthlessly pragmatic, and perhaps short-sighted. The latest revisions to FCA's most recent five-year plan tell some truths about the company's finances. In other words, it can't afford to build mainstream sedans. With only 87,392 units sold in 2015, the Dart is an also-ran in the segment. The axe falls easily there - Chrysler hasn't had a compact-car hit since the second-generation Neon. The 200 isn't so cut and dried: Last year sales increased 52 percent, and the 177,889 total for 2015 is more than those for the Subaru Legacy and Kia Optima. But looking at the overall FCA picture the Chrysler 200 has to go, at least from a short-term perspective. The vehicles that make big money – Ram trucks; Jeep's Cherokee, Grand Cherokee, and Wrangler – can't be made fast enough. FCA can't afford to idle the 200's Sterling Heights, MI, assembly plant to cut back on inventory when other plants are running flat out. It seems crazy to throw away 265,000 sales, but FCA is leaving money on the table by not building more profitable vehicles. The Wirecutter's Senior Autos Editor (and former Autoblogger) John Neff agrees. "As bold as it looks from the outside, he's really making a safe bet that their money is better spent on designing better and building more crossovers and trucks. He's probably right about that." But according to Jessica Caldwell, Executive Director of Strategic Analytics at Edmunds, "FCA's strategy of eliminating the Dart and 200 might be short-sighted if gas prices were to rise and Americans, once again, flocked to small vehicles. FCA must have plans to expand the lineup of small SUVs and position them as small-car alternatives in terms of price and fuel efficiency for this strategy to make sense." FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. And future planning is where the plot holes appear. This realignment cuts dead weight from the product portfolio, but FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. So what's Sergio up to? David Sullivan of AutoPacific thinks Marchionne is still looking for another CEO to hug.

Pontiac Aztek enjoys rebirth thanks to Millennials

Apparently, Millennials – those between 18 and 34 – aren't afraid to look different on the road, and they like performance, too. A new study by Edmunds is discovering some surprising vehicle choices by this group. Among them, the long-derided Pontiac Aztek is getting a new day in the sun with 25.5 percent its buyers coming from this generation in the first half of 2015. For comparison, Millennials represent an average of 16.8 percent of used car purchases. The Aztek is slowly shaking its reputation as a styling abomination, which seems tied to its appearance on Breaking Bad. The show premiered in 2008, and the Pontiac has been on this list for four of the past five years, according to Edmunds. It even led the pack in 2010. A recent Retro Review from MotorWeek also showed that the crossover wasn't always so hated. While it's still a shock to see the Aztek on any popularity list, the awkward-looking crossover only ranks sixth among Millennials. The vehicle with the biggest portion of buyers from the generation is the Dodge Magnum with 27.6 percent. According to Edmunds, the bluntly styled wagon is especially popular in Detroit and Chicago. The Chrysler Pacifica comes in a close second at 27.3 percent. When it comes to used cars, value and utility appear to trump just about anything else for many Millennial buyers," Edmunds analyst Jeremy Acevedo said in the report. Young buyers aren't afraid of sporty rides, either. The Subaru WRX has 26.4 percent Millennial buyers to rank third place on the list, and the Volkswagen R32 takes fifth at 25.7 percent. Just a few points lower in seventh place is the Nissan GT-R at 25.4 percent, and the final performance machine in 10th place is the Lexus IS-F with 24.7 percent. Related Video: