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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Old Dodge vans are big in Japan

One of the great things about Japan and its car culture is that it plays host to some of the most unusual and unique vehicle trends in the world. Whether it's neon-clad Lamborghinis or luxury sedans with insane negative camber, the country always seems to have something new up its sleeve. One of the most surprising trends is track-ready, full-size Dodge vans called Dajibans, and the video above presents a great look at these absurd machines. This isn't the first time we've covered these racing Dodge vans, but it's a subculture too awesome not to merit a second look. For one thing, just as American fans of Japanese cars here like to use JDM (Japanese Domestic Market) parts on their cars, the owners of these Dodges like to use American parts. Many of the vans feature Little Tree air fresheners inside and even have Spectre air filters on the intakes. Who would've thought there would be a market for Autozone's bread and butter auto accessories? Plus, these vans get some other impressive mods. Notice that some vans that appear to have stock metal bumpers, but they're actually fiberglass replicas in the original shape and given a chrome-like paint job. The video's host, an Australian drift fanatic named Alexi who lives in Japan and runs website called Noriyaro.com, gets some great onboard footage, too. One of the vans he rides along in is powered by a generally stock 318 Dodge V8, and still has the original automatic transmission and column shifter. Impressively, the driver manages to manually shift it without grabbing the wrong gear, and even rev matches the shifts. Alexi explains that the driver can catch neutral in-between gears three and two, so there's a brief moment where he can blip the throttle. There's even more information in the video, and it's all fantastic fun to watch. If you decide you haven't seen enough of Dajibans, you can also check out our previous post on it, which is more polished and provides some history and context to the trend. Related Video: News Source: Noriyaro via YouTube Auto News Dodge Minivan/Van Performance Videos JDM trends

Weekly Recap: Toyota propels hydrogen fuel cells

Toyota is serious about hydrogen fuel cells, and it wants the auto industry to follow suit. The Japanese automaker said this week it's releasing 5,680 fuel cell patents from around the world, including technologies used on its upcoming sedan, the 2016 Mirai. The move is unusual, but not unprecedented, as Tesla similarly released its electric vehicle patents last year. The idea for Tesla, and now for Toyota, is to spur development of alternative propulsion. "By eliminating traditional corporate boundaries, we can speed the development of new technologies and move into the future of mobility more quickly, effectively and economically," said Bob Carter, Toyota Motor Sales senior vice president of automotive operations, in a statement. Toyota's fuel cell patents will be free to use through 2020, though patents related to producing and selling hydrogen will remain open forever. Toyota said it would like companies that use its patents to share their own hydrogen patents, but won't require it. "What Toyota's doing is really a logical move, and really a good move for the industry," Devin Lindsay, principal powertrain analyst with IHS Automotive, told Autoblog. The announcement was made at the Consumer Electronics Show in Las Vegas. It comes as Toyota prepares to launch the hydrogen-powered Mirai in a limited number late this year in California. The launch will be extended to the Northeastern United States next year. Toyota also has announced plans to support networks of fueling stations in each region to try to smooth consumer adoption. The Mirai has a 300-mile range on a tank of hydrogen, and it takes about five minutes to refill. Fuel cells have been receiving increased attention recently, and Audi and Volkswagen debuted hydrogen-powered cars at the 2014 Los Angeles Auto Show. Honda, another proponent of the technology, also showed its updated FCV concept in November in Japan. The company, however, has delayed its fuel cell sedan a year until 2016. Like Toyota, Honda says its hydrogen-powered car will have a range of 300 miles or more. Meanwhile, Hyundai currently offers leases for fuel-cell powered Tucsons, which have a 265-mile range, in Southern California. Despite the optimism some automakers have for fuel cells, the technology still faces barriers. A lack of filling stations has long held it back, and many consumers are not familiar with the potential benefits.