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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Junkyard Gem: 1988 Dodge Diplomat Salon

Except for the Viper, Prowler, and some Mitsubishi-derived AWD machines, all Chrysler cars went front-wheel-drive starting in the 1990 model year and continued that way until our current century. The last holdout was the Dodge Diplomat (and its Plymouth Gran Fury and Chrysler Fifth Avenue siblings), and these cars were the most common police cruisers in America throughout most of the 1980s and well into the 1990s. You won't see many Diplomats today, but I found this high-luxe civilian Salon version in my local Denver self-service yard. This one was purchased new in Cheyenne, which is just up I-25 from Denver. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A Diplomat was one of the automotive protagonists in the classic car-chase scene from the 1990 film, Short Time. Diplomats have figured heavily in many films over the years. I got my first driver's license in 1982, in a Navy town with ruthless Diplomat-equipped traffic-law enforcement, and so my right foot still twitches in the direction of a brake pedal when I see this grille. This one was full of Denver-centric ephemera from the early-to-middle 1990s, layered with the shredded paper and rodent poop that indicates long-term outdoor storage, so I'm guessing that the car's elderly owner stopped driving it 20 years ago and it sat until finally evicted by an angry landlord. These cars weren't known for being particularly quick in stock form. This one has the carbureted 318-cubic-inch V8 (yes, some cars still had carburetors as late as 1988), good for 140 horsepower. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Fiendishly seductive! Related Video:

2015 Dodge Charger Pursuit prepares to keep Hellcats in line

Earlier today, Dodge pulled the wraps off its 2015 Charger SRT Hellcat - a 707-horsepower sedan capable of sprinting to 60 miles per hour in 3.7 seconds and reaching a top speed of 204 mph. Naturally, the car debuted in a bright shade of pull-me-over red, so it was fitting, then, that Dodge also brought its newly updated 2015 Charger Pursuit to keep everything under control.
No, cops won't be able to spec their Charger cruisers with the 707-hp Hellcat engine (oh man, imagine the chase scenes...), but law enforcement officials will be able to choose from either a 3.6-liter V6 or 5.7-liter Hemi V8, producing 292 hp and 370 hp, respectively. V8 models can be ordered with all-wheel drive, and Dodge estimates that with either engine, the Charger Pursuit can achieve up to 26 miles per gallon on the highway (thanks to the V8's four-cylinder mode).
Other updates for 2015 include improved braking power, a seven-inch display in the instrument cluster, a five-inch display in the center stack, and a new vehicle systems interface that could make it easier for police squads to install computer and radio equipment.