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Challenger A/T Unlimited Concept could be your next Hellcat-powered ORV

This past June I spent an excellent day hanging out with Joey Ruiter, driving and discussing his Reboot Buggy project. Before heading home, I let him know that he was more than welcome to keep me abreast of whichever new automotive project he'd get into. You can never have too many car designers and one-off fabricators in your Rolodex, right?
Ruiter recently made good with the follow-up, emailing me with details on this Dodge Challenger A/T Untamed Concept that pushes a lot of hot buttons for the muscle car and off-roading enthusiasts.
This all-terrain Mopar is a lot more than a Challenger body dropped on a truck chassis, too. A materialized version of the A/T would included a completely new, long-travel suspension, skid plates, body armor and rock sliders, and obviously flared fenders to help accommodate a hellacious set of off-road-ready tires. The dramatically revised underpinnings would be topped with a slick graphics package and a killer lower light bar, all making the A/T look quite cohesive in its own, radical way. And the result would be a car no longer limited to mere road-driving.

A look at the Dodge Demon's drag settings, modes, and go-fast tech

In the same video that gave us a peek at the 2018 Dodge Challenger SRT Demon's performance stats, there's a serious dump of info on the tech and tools that will likely help this muscle coupe slaughter drag strips. Dodge has outlined a few of them for us and we're using the power of inference to figure out the rest. Here's what we've gathered. A lot of these hints come from the Demon's version of Performance Pages, the infotainment screens that show what SRT models are doing and let the driver change the powertrain and chassis setup. There are a lot of Demon-only features, including line lock, a quick cooldown mode for the supercharged engine, and data recording. And of course there are pages to show a digital time slip with acceleration and braking figures, a g-load plot, and lots of gauges to track temps and levels. The engine output is shown in the video on a special Dyno page. It tracks horsepower and torque over time on the upper graph, and engine rpm and shift points on the lower graph. And we think it's still hiding something. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Any good drag car has a line lock, allowing the driver to lock the front brakes and leave the rears free to do a nice tire-warming (or tire-shredding, depending on length) burnout. Ford has it on the Mustang, Chevy puts it on the ZL1, and now Dodge is adding it to the Demon. It should help get the giant Nitto tires up to temp for a drag run. And once the tires are warm, there's launch control, just like on the SRT Hellcat, with selectable rpm to dial things in for the conditions. The Demon also has a shift light in the cluster, and the driver can set a shift point individually for each gear. After each drag run, you can activate Quick Cooldown, which Dodge says uses the first production application of After-Run Chiller – it runs the cooling fan and intercooler coolant pump with the engine off until the coolant reaches its target temp. It's shown in one of the slides above. The checklist on the left side of that page suggests it requires a set of conditions be met to work: engine off, hood open, and sufficient battery level. This further reinforces our theory that the supercharger is going to make big boost, beyond the Hellcat's 11.6 psi. And while you're waiting for the supercharger to cool off for another run, you can review the performance data the car records.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.