2006 Dodge Magnum on 2040-cars

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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Thieves stealing Dodge and Ram vehicles right off factory lots

Stellantis-operated storage lots in and around Detroit have been hit by a wave of thefts in recent weeks. Thieves are getting their hands on new, high-end models such as the Dodge Challenger Hellcat by going straight to the source, helping themselves, and driving off. Detroit news channel WDIV Local 4 reported that over half a dozen new cars and trucks have been stolen from various storage lots since the beginning of 2022. On March 10, five Ram trucks were taken from a secured facility in Shelby Township. Several more Ram trucks were stolen on March 8, and one smashed into a semi truck's trailer as it attempted to get away. On March 3, thieves took three Dodge Challenger Hellcat models from a lot in Auburn Hills. And, on February 28, a Jeep Grand Cherokee Trackhawk and a Dodge Challenger Hellcat were stolen from a lot near the Jefferson North assembly plant. Many of the vehicles that thieves are targeting cost nearly $100,000. Stealing a new car from a storage lot is reportedly easier than it might sound. Citing anonymous sources, WDIV explained that the keys are normally left inside of the vehicles while they're parked on the storage lot, waiting to be dispatched to dealers. Security guards patrol the property, yet the thieves are finding ways to sneak into the lot, hop in a car, and drive off by ramming through the gates. Stellantis told the news channel that the Sterling Heights Police Department is investigating the thefts, and that at least one of the lots is managed by a third-party company. It declined to comment on the number of vehicles stolen or the methods used because the investigation is ongoing. In the meantime, the Sterling Heights Police Department plans to send extra patrol cars to the areas around the storage lots. There's no word on whether the missing cars have been found. And, this isn't the first time that thieves have stolen new V8-powered Dodge and Ram vehicles in the Detroit area. In October 2021, thieves stole four cars from a Dodge and Ram dealership about an hour away from Detroit; one was a rare 2021 Durango SRT Hellcat. All four cars were recovered, though the Durango was stuffed into a wall. And, in May 2018, eight Ram trucks were stolen from a factory in Warren, Michigan, by thieves who got away by driving through the main gates.

2020 Dodge Charger Widebody Daytona wrecked with 296 miles on the clock

The Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition can do 0-60 faster than you can say its name, and one new owner appears to have proven that it can all go wrong just as quickly. This one-of-501 sedan currently resting on a Copart lot in California has already met its end.  Dodge named the model after NASCAR's season-opening venue. The Daytona 500 gets the numerical part of its name from the length of the race — 500 miles. This poor White Knuckle example didn't even live long enough to put that much distance behind it; it shows just 296 miles on its odometer, says Motor1.com, who spotted the wreck on Copart.  This poor Widebody suffered a front-end accident severe enough to pop the airbags, which is never a good sign. Both front fenders took a beating, and the passenger-side panel was ripped off completely. The hood was badly buckled in several places, and the bumper covers appear pretty badly thrashed. It's difficult to tell from these photos whether the front crash structure was badly mangled, but we suspect it didn't come out unscathed. The passenger-side front suspension clearly took a beating, as the tire on that side was de-beaded from the wheel.  On the bright side, multiple images show that the car's electrical system is intact; whether it starts and runs is another matter.  The Daytona 50th Anniversary Edition package is, fundamentally at least, little more than a plaque, a sticker package, and a re-rated 717 peak horsepower. What you really get for your money is exclusivity, and thanks to this little "oops," there's more of that to be had. Only 501 were built (to commemorate the number of production units required to homologate the original Charger Daytona for NASCAR racing); just 451 went to U.S. dealers, and the other 50 were reserved for the Great White North where it's built. These models are so scarce that some dealers were already tacking on tens of thousands of dollars in additional markup. Back in December, at least one dealer had slapped a $25,000 market adjustment on a Daytona model (in the same "White Knuckle" finish as the wrecked car here), and others were being spotted with similar tacked-on premiums.  Related Video: