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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Dodge Challenger ADR prototypes spied with massive rubber

In an effort to give the Dodge Challenger one last hurrah before making the switch to the Giorgio platform in 2018, Automotive News reports that the automaker will come out with the Challenger ADR. The ADR, which stands for American Drag Racer, is expected to be a wide-body, Hellcat-powered variant that is closely based off of the current model. The report seems to have merit, as photographers have captured Challenger prototypes testing with massive tires. The prototypes look extremely similar to the current Challenger SRT Hellcat with the same hood scoop, front fascia design, rear spoiler construction, and rear end. The white and purple vehicles, though, are wearing extremely wide tires. The extra-wide rubber on the prototypes appear to have a similar tread design as the ones found on the Dodge Viper ACR, which features the grippy Kumho Ecsta V720. While the ACR wears 295 mm tires at the front, the car's rear tires are massive at 355 mm. The tires found on the prototype don't appear to be as large as the ones found on the ACR, but are expected to be larger than the current Challenger SRT Hellcat's, which are Pirelli P Zero Neros measuring 275 mm at all four corners. The Challenger ADR, with its wider, stickier tires is expected to cater to drivers that are looking to put all of the supercharged 6.2-liter V8's power to the ground. The rear-wheel-drive ADR is expected to come with a wide-body kit, which is missing from the prototypes. The Hellcat-powered, wide-body Challenger ADR is expected to make an appearance later in 2017, with an all-wheel-drive model (sans Hellcat engine) known as the GT AWD following closely thereafter. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Dodge Challenger ADR Spy Shots View 16 Photos Spy Photos Dodge Coupe Performance prototype testing dodge challenger srt hellcat

2015 Dodge Challenger SRT Hellcat en route to dealers

Get ready, world: The 707-horsepower Dodge Challenger SRT Hellcat has officially been unleashed. But rather than just have the big coupes quietly arrive at dealers, Dodge has released this video, showing Hellcats loading up onto car carriers at Fiat-Chrysler's Brampton, Ontario plant. And yes, that is Mötley Crüe's "Kickstart My Heart" playing in the background. Of course.
This really is worth all the fanfare, though, considering Dodge will sell its ridiculously powerful, supercharged machine for just $59,995. And if the Challenger isn't quite up your alley, just remember, there's an equally powerful, 204-mph, four-door Charger Hellcat on the way...