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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Hennessey's Dodge Challenger Hellcat cranks out 1,032 hp

Enthusiasts know the Dodge Challenger Hellcat produces 707 horsepower. It's one of the modern muscle-car era's iconic numbers. But for some, that's not enough. Enter Hennessey Performance. The Texas tuners loaded the Hellcat with a twin-turbocharger that works with Dodge's supercharger to boost output to 1,032 hp and 987 pound-feet of torque. Yes, that's an engine dyno rating, not at the rear wheels, but still! It's a little more complicated than a bolt-on booster. Called the HPE1000, the turbo kit has stainless steel headers and down pipes, billet aluminum compressor wheels, and a high-flow air system. There's also an an improved fuel pump, and the engine and chassis are specially calibrated. You also get numbered plaques signed by John Hennessey himself and the engine tech who builds your mill. All of this helps get your Hellcat to 60 miles per hour in 2.7 seconds, and it can do the quarter mile in 9.9 seconds at 142 mph. The Hellcat and it's 6.2-liter blown Hemi V8 are not for the faint of heart. Hennessey makes this Dodge downright demonic. Related Video: Related Gallery 2015 Dodge Challenger SRT Hellcat View 23 Photos Image Credit: Hennessey Performance Dodge Coupe Performance

Dodge idles Viper production again at Conner Avenue

You've got to hand it to Dodge for having the gumption to put the original Viper into production in the first place. It was, after all, much more of an emotional decision than a practical one, and a move which saw the first production V10 engine placed in a road car - long before the advent of the Lamborghini Gallardo, Audi R8, Porsche Carrera GT or Lexus LFA, not to mention the other Ford, BMW and Volkswagen Group models that used such engines.
It's now been 22 years since the first Viper entered production and the Viper still rolls on several generations later, but we're sad to say that courageous decision has not always been met with overwhelming sales success. In fact parent Chrysler was forced to idle the Conner Avenue plant where the Viper is made back in April due to slow sales. And while production resumed again as planned on June 23, it apparently didn't do the trick.
As a result, Chrysler corporate communications chief Shawn Morgan revealed to Autoblog that the assembly line has been shut down again for another two weeks. The line was up and running for nearly two full work weeks from June 23 until the holiday weekend that started on Thursday, July 3. But instead of coming back online today as planned, it's been idled again for the weeks of July 7 and 14. That means it will be July 21, at the earliest, before the serpentine supercars start slithering down the assembly line at Conner Avenue again. Once it does, however, production is set to resume at the same pace it was before the shutdown.