2013 - Dodge Grand Caravan on 2040-cars

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Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

Dodge Dart getting hatchback variant... sort of

In other parts of the world, Fiat builds and sells a version of the Dodge Dart called the Viaggio, and it appears that in addition to the current sedan bodystyle, a new hatchback version of the car is also in the works. Autocar says that the general manager for China's Guangzhou-Fiat joint venture, John Burton, has confirmed that a new Viaggio hatchback will be revealed by the end of this year before it goes on sale in early 2014.
The Viaggio will soon be joined by the 2014 Jeep Cherokee, which in China will be called the Liberty Light, at the Guangzhou-Fiat plant. While the idea of a Dodge Dart hatchback might be enough to enable most of us to forget about the Dodge Caliber, a North American variant doesn't appear to be in the cards. We reached out to Chrysler PR boss Rick Deneau, and he offered a succinct: "No plans at this time."

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.