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Mopar '13 Dart priced from $25,485*

For the past few years, Chrysler's Mopar in-house tuning division has created its own one-off versions of several cars in the automaker's portfolio, including the Mopar '10 Challenger, Mopar '11 Charger and Mopar '12 300. For 2013, the black-and-blue up-do has been given to the new Dart compact, and Chrysler has announced that the limited-edition sedan is now available for order, priced from $25,485, not including *$995 for destination.
Like previous Mopar edition vehicles, the Dart is painted in a signature Pitch Black exterior with an offset blue racing stripe. The sedan sits seven millimeters lower to the ground and gets visual add-ons like a chin spoiler, decklid spoiler and rear diffuser, along with gloss black 18-inch alloy wheels.
Performance wise, the Dart's 1.4-liter MultiAir inline four-cylinder engine remains, producing 160 horsepower and 184 pound-feet of torque, mated to a six-speed manual transmission. The Mopar car gets a sport-tuned exhaust system along with revised power steering calibration and beefier brakes.

SRT back to Dodge, Dart SRT, new Challenger, Charger and Caravan's death outlined in 5-yr plan

The onslaught of news from Fiat Chrysler's layout of five-year plans continued with Dodge CEO Tim Kuniskis this morning, including the unexpected announcement that SRT was coming back into the fold.
After just a few years existing as an independent entity within the Fiat Chrysler universe, an unceremonious press release hit in conjunction with today's lineup of announcements, saying "the SRT family of vehicles will be consolidated under the Dodge brand." Group CEO Sergio Marchionne thanked SRT headman Ralph Gilles for his dedication to the high-performance wing, calling out is efforts in expanding the vehicle lineup and including more customized models. He did not reference disappointing SRT Viper sales today, but we sense there's a bit of subtext.
With the SRT reunion at Dodge, it's appropriate that some of the most exciting product announcements for the next five years have to do with upcoming performance products. First out of the gate will be a refresh for that flagging Viper in 2015, which comes as little surprise.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.