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Ralph Gilles responds to Dodge rumors, says brand is 'here to stay'

This is why we love Ralph Gilles. While in Italy hanging out with a group of Viper Club members in Europe, the SRT boss took the time to respond to a question directed at him on Instagram in regards to the future of Dodge.
Recent reports have painted a bleak picture for Dodge, but Gilles defended Chrysler's full-line brand by stating that the rumors are, "all rumors, Dodge is here to stay! It may get more focused going forward but not killed!" The idea of a "more focused" Dodge brand could lend some credibility to reports that the Grand Caravan and Durango are on their way out, which would leave Dodge solely as a car, or car-based, automaker.

How Dodge is making sure dealers don't gouge Demon buyers

The Dodge Challenger SRT Demon is a ridiculous 840-horsepower, limited-production machine that we're sure many are eager to purchase. But, they're probably not excited at the prospect of the massive dealer markups that accompany rare, high-performance cars. Fortunately, Dodge is taking steps to make sure buyers aren't paying thousands of dollars extra to get a car early, and its main method is production priority. Dodge announced that cars purchased at or below the MSRP of $86,090 will be the first ones the company builds and delivers. If a dealer sells an allocated car for more than the sticker price, that car won't be built until the high-priority vehicles have been. Dodge will also ensure fair distribution of the 3,000 Demons it will build by limiting the number of orders a dealer can submit. Dealers will be allocated a certain number of cars, and the amount will be based on how many Challenger and Charger Hellcats the dealer has sold. This should also help prevent dealers from hoarding cars and slapping sky-high prices on them. Also, the fact that every Demon comes with a number plate with the buyers' name on it should help prevent dealers from buying cars for the lot to mark up. In addition to revealing these measures, Dodge announced that buyers will be able to submit an order for a Demon at an eligible dealer tomorrow, June 21. The only dealers eligible for Demon ordering are those that have sold more than one Hellcat in the past 12 months. Cars will begin production this summer, and deliveries will begin in the fall. Related Video: Featured Gallery 2018 Dodge Challenger SRT Demon: New York 2017 View 48 Photos Image Credit: Drew Phillips Dodge Car Buying Car Dealers Coupe Performance dodge demon

2019 Dodge Charger SRT revealed in spy shots before reveal

Last month, Dodge teased the updated 2019 Dodge Charger SRT Hellcat and its new grille with air intakes. Now we get to see it before its full debut thanks to these spy shots. We can see that the grille is one of the few things that has changed for the 2019 model year. It also appears to have a new hood that has extractor vents farther back than on the current model. We can also see that this new grille is on an SRT 392 Scat Pack model, not the Hellcat teased a month ago. This seems to imply the grille will be applied to all Charger SRT models, or at least offered as an option. Aside from the grille and the hood, the rest of this new Charger looks like the outgoing version. The bumpers, spoiler, side skirts and lights all seem to be carryover. As such, we're not expecting anything else to change radically under the hood or chassis. There's a possibility one or two engines pick up a few horsepower, but we don't expect much more than that. If anything else changes to the 2019 Charger, it will probably consist of colors, options and maybe even another trim level. We'll know more about it when it makes its official debut this summer. An updated version of the Challenger will be revealed at the same time. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Dodge Charger SRT Scat Pack View 9 Photos Image Credit: SpiedBilde Spy Photos Dodge Performance Sedan dodge charger srt hellcat scat pack