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Pontiac Aztek enjoys rebirth thanks to Millennials

Apparently, Millennials – those between 18 and 34 – aren't afraid to look different on the road, and they like performance, too. A new study by Edmunds is discovering some surprising vehicle choices by this group. Among them, the long-derided Pontiac Aztek is getting a new day in the sun with 25.5 percent its buyers coming from this generation in the first half of 2015. For comparison, Millennials represent an average of 16.8 percent of used car purchases. The Aztek is slowly shaking its reputation as a styling abomination, which seems tied to its appearance on Breaking Bad. The show premiered in 2008, and the Pontiac has been on this list for four of the past five years, according to Edmunds. It even led the pack in 2010. A recent Retro Review from MotorWeek also showed that the crossover wasn't always so hated. While it's still a shock to see the Aztek on any popularity list, the awkward-looking crossover only ranks sixth among Millennials. The vehicle with the biggest portion of buyers from the generation is the Dodge Magnum with 27.6 percent. According to Edmunds, the bluntly styled wagon is especially popular in Detroit and Chicago. The Chrysler Pacifica comes in a close second at 27.3 percent. When it comes to used cars, value and utility appear to trump just about anything else for many Millennial buyers," Edmunds analyst Jeremy Acevedo said in the report. Young buyers aren't afraid of sporty rides, either. The Subaru WRX has 26.4 percent Millennial buyers to rank third place on the list, and the Volkswagen R32 takes fifth at 25.7 percent. Just a few points lower in seventh place is the Nissan GT-R at 25.4 percent, and the final performance machine in 10th place is the Lexus IS-F with 24.7 percent. Related Video:

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

High-performance 2018 Dodge Durango SRT spied

Dodge is working diligently on revamping its lineup with new and refreshed models, including the high-performance Durango SRT due in 2017. Spy shooters captured a Durango with an aggressive front end that appears to fit the SRT bill, though it could just be a refreshed Durango. This Citadel-badged prototype is nearly identical to the current three-row SUV. The front fascia, which is being held in place by tape and has numerous rough edges, features a massive vent at the bottom and a distinct, three-holed air intake system just below the grille. The grille is also lacking the Durango's cross-like design. The front end appears to have gaping holes on both sides, with the right side being covered up by tin foil. The extra vents could be there for aerodynamic purposes, for cooling purposes, or just a pair of fog lights that Dodge doesn't want people to see. The high-performance SUV is expected to get a full makeover on the outside, which includes sportier wheels, a more aggressive hood, athletic body panels, and some aerodynamic components. The meat of the SUV, the engine, is still a mystery. While the Hellcat brothers feature a 707-horsepower, 6.2-liter supercharged V8, a previous report by Automotive News claims the upcoming Durango SRT will be powered by a 6.4-liter V8 engine. The 475-horsepower motor is currently in the Jeep Grand Cherokee SRT. Regardless of what type of engine the Durango will have, it looks like Dodge really is working on a high-performance SUV to enter the continually-growing segment. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Dodge Durango SRT Spy Shots News Source: Automotive NewsImage Credit: Chris Doane Automotive Spy Photos Dodge SUV Future Vehicles Performance