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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge celebrates centennial with Charger and Challenger 100th Anniversary Editions

In 1914, the Dodge brothers went from being a parts supplier to a full-scale automaker, and to celebrate the centennial of this milestone, Dodge will offer special editions of the 2014 Charger and Challenger early next year. Both cars will be sold in limited numbers (although no specific number was given), and these cars will stand out thanks to unique touches like 20-inch wheels, 100th anniversary edition logos and the exclusive High Octane Red Pearl Coat paint job (shown above).
The 100th Anniversary Edition package, which runs $2,200 on the 2014 Charger and $2,500 on the 2014 Challenger, comes with red or black leather seats with a cloud print (for a denim-like look) and metal badges on the seatbacks that read "Dodge Est. 1914," while similar logos are also found on the wheel center caps and front fenders. The instrument gauges are unique to each car, with the Charger getting black gauges and the Challenger getting white gauges, and to enunciate the 100-year anniversary, both cars have red numerals on the speedometer for the 100-mile-per-hour mark.
Finishing off the 100th Anniversary Edition cars, which will be offered on V6 and R/T models, Dodge adds a flat-bottom steering wheel and embroidered floor mats as a part of the package. Scroll down for the full press release for these commemorative models.

2013 Dodge Durango R/T

Not too long ago, Chevrolet got itself into some trouble by throwing the SS badge on just about everything it produced, so I've always been a little hesitant about the seemingly excessive use of the R/T nameplate on Dodge vehicles. For the 2013 model year, every model in Dodge's lineup has an R/T trim level from Dart all the way up to the Durango. Although the R/T name used to signified models made for road and track, I doubt anyone would be delusional enough to assume the Durango - and some of the other models wearing this badge - are suited for any sort of track duty.
Still, when this 2013 Dodge Durango R/T rolled up for me to drive for the week, I couldn't help but take in its big, mean and imposing stance. Sure, if I had my choice of buying any of the Dodge R/T products, the Charger and Challenger would be my top picks for sure, but it's easy to say that the Durango would be a close third - far above the R/T versions of the Avenger, Journey and Grand Caravan.
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