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2015 Dodge Charger configurator opens up shop

Itching to get your hands on a new 2015 Dodge Charger? Your day is almost nigh, my friend While you're waiting, you can spec out how you'd want your muscle sedan to look as Dodge has included the revised four-door in its online configuration tool. Though it's not the most impressive or interactive of configurators we've seen, the site lets you choose any color you want (from the limited array available anyway) along with all the key options packages and such. First you'll need to choose a trim level though, but we're afraid the Hellcat version isn't part of this site, and the SRT site hasn't launched a configurator yet for the world's fastest production sedan, so you'll have to choose between SE, SXT and R/T trim levels. Related Video:

Dodge Viper to out-Hell the Hellcat with supercharged V10?

The Viper wouldn't be the Viper if it wasn't the most powerful model under the Chrysler umbrella. But with the arrival of the Hellcat engine in the Dodge Charger and Challenger, the Viper has fallen behind in the bragging rights department: where the new supercharged V8 produces 707 horsepower and 650 pound-feet of torque, the naturally aspirated V10 offers "only" 640 hp and 600 lb-ft - gargantuan output figures by almost any other standard, but crucially behind on the SRT power scale. Conner Avenue is going to have to do something about that.
Although the Hellcat's engine reportedly won't fit under the Viper's hood, SRT is now rumored to have another trick up its sleeve: supercharge the existing V10. According to the Pentastar performance enthusiasts at allpar.com, Chrysler has already taken delivery of the first such prototype engines so that it can begin the process of fitting it into an upgraded Viper.
The spooled ten-pot is tipped to produce around 800 hp and 650 lb-ft of torque. More than that and the Viper's drivetrain, chassis and bodywork would have to be substantially reworked. Though beefier transmissions are available, fitting them would reportedly set off a domino-game of changes required to handle the added torque. Which may be something Chrysler would be prepared to do for the next-generation model, but in the meantime, 800 hp could prove enough to put the Viper back atop the Mopar performance ladder where it belongs, and give it an edge against the new Corvette Z06 to rekindle sales.

SRT back to Dodge, Dart SRT, new Challenger, Charger and Caravan's death outlined in 5-yr plan

The onslaught of news from Fiat Chrysler's layout of five-year plans continued with Dodge CEO Tim Kuniskis this morning, including the unexpected announcement that SRT was coming back into the fold.
After just a few years existing as an independent entity within the Fiat Chrysler universe, an unceremonious press release hit in conjunction with today's lineup of announcements, saying "the SRT family of vehicles will be consolidated under the Dodge brand." Group CEO Sergio Marchionne thanked SRT headman Ralph Gilles for his dedication to the high-performance wing, calling out is efforts in expanding the vehicle lineup and including more customized models. He did not reference disappointing SRT Viper sales today, but we sense there's a bit of subtext.
With the SRT reunion at Dodge, it's appropriate that some of the most exciting product announcements for the next five years have to do with upcoming performance products. First out of the gate will be a refresh for that flagging Viper in 2015, which comes as little surprise.