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SRT back to Dodge, Dart SRT, new Challenger, Charger and Caravan's death outlined in 5-yr plan

The onslaught of news from Fiat Chrysler's layout of five-year plans continued with Dodge CEO Tim Kuniskis this morning, including the unexpected announcement that SRT was coming back into the fold.
After just a few years existing as an independent entity within the Fiat Chrysler universe, an unceremonious press release hit in conjunction with today's lineup of announcements, saying "the SRT family of vehicles will be consolidated under the Dodge brand." Group CEO Sergio Marchionne thanked SRT headman Ralph Gilles for his dedication to the high-performance wing, calling out is efforts in expanding the vehicle lineup and including more customized models. He did not reference disappointing SRT Viper sales today, but we sense there's a bit of subtext.
With the SRT reunion at Dodge, it's appropriate that some of the most exciting product announcements for the next five years have to do with upcoming performance products. First out of the gate will be a refresh for that flagging Viper in 2015, which comes as little surprise.

Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

Australian consumer activists destroy a Dodge Journey with a tank

An Australian couple held an event where they crushed their unreliable and frustrating Dodge Journey with a retired army tank. According to Drive, Kate and Joe Masters owned an infuriating 2010 Dodge Journey that they claim was plagued by mechanical and electrical issues. After numerous failed attempts on their part to get the issues fixed by Fiat Chrysler and Dodge Australia, the couple decided that they'd had enough. Working with Queensland consumer advocate Ashton Wood, the Masters held an event where they smashed the Dodge with a sledgehammer and fired arrows at it. Finally, they rolled out a retired Centurion Mk.V tank and proceeded to crush the doomed Dodge monster truck-style. Fiat Chrysler issued a statement refuting many of the Masters' claims about both its vehicle and the steps taken to remedy the situation. The company claims that the vehicle was serviced outside of its dealer network and that the Masters did not work through established consumer complaint channels established by the Queensland Civil and Administrative Tribunal and the Australian Competition and Consumer Commission. "We had attempted to work proactively with this customer, offering free service work and free genuine parts after their warranty had expired," FCA said in a statement. "While Dodge Australia was keen to resolve this issue, we weren't in the position to issue the demanded refund of $43,000 for a vehicle purchased in 2011, that was driven for more than 100,000 kilometers (62,137 miles) and that has no known manufacturing defects, nor had any evidence provided by the owners to substantiate these claims. Queensland senator Glenn Lazarus, who was involved with the tank event, stated that Australian motorists need better consumer protections against automotive dealerships and manufacturers. "Countries around the world have successfully implemented lemon laws to provide consumers with protection and I believe it's about time we did the same in Australia," he said. Destroying cars in a public act of frustration is nothing new. In China, a Lamborghini Gallardo owner smashed his luxury ride with a sledgehammer after he felt he wasn't given a premium experience at the dealership. Related Video: News Source: Drive.com Auto News Government/Legal Weird Car News Dodge SUV Military Videos viral video dodge journey tank queensland crushed publicity stunt