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Dodge engineers trying to shoehorn Pentastar into Dart?

The fact that the Dart's launch has been a pretty dismal affair isn't what we'd call secret. Judging by its mounting inventories and poor critical reception, Dodge's successor to its unloved Caliber has struggled since it hit the market. And while both of those are difficult problems to address, at least their cause is well known - the powertrain.
Even Fiat-Chrysler CEO Sergio Marchionne has acknowledged that the powertrain options in the Dart are substandard, admitting at January's Detroit Auto Show that the powertrains are "less than ideal." Leading with the 1.4-liter turbocharged four-cylinder found in the Fiat 500 Abarth left a bad taste in the mouths of consumers thanks to the laggy engine and dead throttle response (to say nothing of the manual and dual-clutch gearboxes that needed more refinement). The addition of the 184-horsepower 2.4-liter Tigershark in the Dart GT has helped matters some, but apparently Auburn Hills doesn't think it's quite enough.
If rumors are to be believed - get that salt ready - a possible solution may be in the works. A report from Allpar is claiming that Dodge is considering fitting a Pentastar V6 into the Dart's engine bay. As the Mopar-obsessed website points out, the critically acclaimed Pentastar is available in three different sizes - 3.0 liters, 3.2 liters and the original 3.6 liters. We don't get the 3.0 here in the US, but the 3.2 can be found in the new Jeep Cherokee and the 3.6 has been seemingly fitted to every model Chrysler can shoehorn it into.

Mopar introduces winter tire and wheel packages

Winter is coming, and Mopar will try to help drivers stay safe in the cold weather this year by offering a winter tire and wheel package for a variety of FCA US vehicles for the first time. The packages combine everything drivers need to be prepared for slick roads, including winter tires, steel wheels, and Tire Pressure Monitoring System sensors. Even better, the company delivers them mounted, balanced, and ready for installation. Customers can order the bundles from dealers now. Mopar offers packages with the General Altimax Arctic tire on the Dodge Caravan, Chrysler Town & Country, Jeep Cherokee, and Chrysler 200. All- and rear-wheel drive configurations of the Chrysler 300 get the Michelin X-Ice Xi3, and the all- and rear-drive Dodge Charger models use the Continental WinterContact SI. Depending on the vehicle, prices vary between $242 and $292 per wheel, and Mopar will expand the program to even more models next year. Spending the extra money on winter tires really can make a difference. Experts are clear that the specialized rubber simply works better when the weather gets cold. They can shorten braking distances and improve traction – even with all-wheel drive. Plus, winter tires can often last for more than one year, which spreads out the investment. ALL-NEW MOPAR WINTER WHEEL ASSEMBLIES DELIVER ADDITIONAL COLD-WEATHER CONTROL 01/12/15 from Mopar Print this page Add this release to Your Downloads Mopar winter wheel assemblies include winter tire, steel rim, Tire Pressure Monitoring System (TPMS) Assemblies delivered mounted, balanced, ready to install December 1, 2015 , Auburn Hills, Mich. - Winter is coming and just in time, so are all-new Mopar winter wheel assemblies. The all-new Mopar winter wheel assemblies are available for order for a variety of FCA US vehicles. Assemblies include a winter tire, steel rim and Tire Pressure Monitoring System (TPMS), and are delivered mounted and balanced, so you or your dealership can quickly and easily pop off all-season rims and rubber and put on cold-weather appropriate gear. "Mopar is rolling out our first-ever offering of winter wheel assemblies for those customers who desire a little extra control during the cold weather seasons," said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.