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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Why the Charger Hellcat can't be ordered with a manual transmission

Fans of truly irreverent amounts of horsepower will find lots to love in the form of the 2015 Dodge Challenger and Charger Hellcat models. Both of them send 707 ridiculous horsepower to the rear wheels; the only question is whether you want your absurdity delivered with two or four doors. Oh, and whether or not you want the option of a manual transmission.
If you prefer rowing your own gears, the choice is made for you; there is no manual gearbox option available on the Charger Hellcat, or any Charger model at all, for that matter. Wonder why? Well, besides the fact that almost nobody - sorry, clutch fans, but it's true - would choose to buy a Charger with a manual transmission, that is? The answer, according to an industry insider in a post written on Jalopnik's Opposite Lock forum, is the floorpan.
It's probably not a surprise to most of our readers that the Dodge Challenger and Charger share a large portion of their chassis structure, which is codenamed LX at Chrysler, but there are still some significant differences under the skin due to the shorter wheelbase and two-door coupe bodyshell of the Challenger, as opposed to the sedan shape of the Charger. One of the differences is the floorpan, the huge chunk of sheetmetal that makes up the floor of the car and props up such essential items as the car's seats.

Chrysler recalling 2009-2010 Ram 1500, Dodge Dakota pickups over axle pinion nut

Chrysler is issuing a recall for the 2009 and 2010 Ram 1500 and Dodge Dakota pickup trucks due to improper installation of the rear axle pinion nut. According to the National Highway Traffic Safety Administration, a total of 44,300 trucks are affected by the recall, and there have been 12 confirmed incidents including one crash.
The issue on both trucks is that the pinion nut is loosening on some trucks due to a lack of thread adhesive, and it is causing the rear axle to lock up resulting in loss of vehicle control. NHTSA's recall notice says that eight incidents occurred at speeds over 35 miles per hour and most also exhibited driveshaft failures as well since the loss of the pinion nut would cause the gear to separate from the driveshaft. In one complaint, the driveshaft separated from the rear axle and punctured the gas tank.
Chrysler will begin sending out recall notices to affected owners in November, but scroll down to see the official NHTSA notice.