1998 Dodge Durango Slt Sport Utility 4-door 5.9l on 2040-cars

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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge hoping Fast & Furious appearance gives Dart a sales jolt [w/video]

According to Automotive News, Chrysler is hoping Fast & Furious 6 will be kind to the Dodge Dart. While the compact sedan doesn't actually show up in the film, Dodge has partnered up with the movie franchise for a new ad featuring the Dart.
Chrysler hasn't exactly seen the high sales numbers it was originally hoping for with the new sedan, thanks in part to a couple of missteps. For starters, most early-production vehicles were only offered with a manual transmission. Analysts believe Chrysler squandered around 95 percent of potential Dart sales because automatic transmission options weren't immediately available.
Right now, the Dodge Dart rakes 19th among compact cars, pulling down 31,064 sales through April. Last month was the company's strongest, with 8,099 units moving off of dealer lots. Unfortunately, the model has also been handicapped by its older sister, the Avenger. With Chrysler throwing heavy incentives at the aging sedan, many consumers have taken advantage of a better deal with the slightly larger, more powerful Avenger.

Dodge Durango gets performance Mopar options for R/T, SRT

Fiat Chrysler is showing new performance add-ons for the 2018 Dodge Durango R/T and SRT models at the Chicago Auto Show, including the familiar Dodge dual center stripes and a new Mopar exhaust system. The 475-horsepower SRT model, which is powered by a 6.4-liter Hemi V8, will also offer a lowering spring kit and a carbon-fiber instrument panel. The signature two-stripe treatment blankets the three-row SUV from the front to rear fascia and is tailored to the signature NACA duct-hood vent. It'll come in five different colors — bright blue, flame red, gunmetal low gloss (metallic finish), low-gloss black and sterling silver — and retail for $1,195 starting in March. View 7 Photos Mopar developed its new bolt-on performance exhaust systems with Dodge SRT engineers and designers to improve flow and achieve that sweet sound. It features a chromium 304 stainless steel construction to make it more resistant to corrosion, with stainless steel band-style clamps and welded and polished 4-inch tips. It costs $1,595 for the Durango R/T and is available now. On the SRT, the price goes up to $1,850, with the package available in the second quarter. New Mopar springs improve the Durango SRT's high-speed cornering stability and consistency by lowering the SUV an average of 15 millimeters, or 0.6 inches. They were developed with proprietary Dodge SRT data not available to the aftermarket to tune the lowering springs to the factory dampers, giving the vehicle less rear-end squat during acceleration, less nose dive while braking and reduced body roll on corners. MSRP on the package, which is available now, is $325. For just under $2,500 you can get the SRT Interior Appearance Group package, which adds a premium-wrapped carbon-fiber instrument panel and door bezels, Dinamica soft-touch headliner and accent paint on speaker trim rings. The Chicago Auto Show is open to the public Feb. 10-19. Related Gallery 2018 Dodge Durango R/T, SRT Mopar performance options Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Chicago Auto Show Dodge SUV Performance tuning sport utility vehicle