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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

The Chrysler brand could be axed under Stellantis management

MILAN — While running NissanÂ’s North American operations from 2009 to 2011, Carlos Tavares had a reputation for closely watching costs with little tolerance for vehicles or ventures that didnÂ’t make money. Experts say that means Tavares, currently the head of PSA Group, is likely to follow that blueprint when he becomes leader of a merged PSA and Fiat Chrysler Automobiles. The low-performing Chrysler brand might get the axe as could slow-selling cars, SUVs or trucks that lack potential. Already the companies are talking about consolidating vehicle platforms — the underpinnings and powertrains — to save billions in engineering and manufacturing costs. That could mean job losses in Italy, Germany and Michigan as PSA Peugeot technology is integrated into North American and Italian vehicles. “You canÂ’t be cost efficient if you keep the entire scale of both companies,” said Karl Brauer, executive analyst for the iSeeCars.com auto website. “WeÂ’ve seen this show before, and weÂ’re going to see it again where they economize these platforms across continents, across multiple markets.” Shareholders of both companies are to meet Monday to vote on the merger to form the worldÂ’s fourth-largest automaker, to be called Stellantis. The deal received EU regulatory approval just before Christmas. Tavares, who for years has wanted to sell PSA vehicles in the U.S., wonÂ’t take full control of the merged companies until the end of January at the earliest. He likely will target Europe for consolidation first, because thatÂ’s where Fiat vehicles overlap extensively with PSAÂ’s, said IHS Markit Principal Auto Analyst Stephanie Brinley. Europe has been a money-loser for FCA, and factories in Italy are operating way below capacity — a concern for unions, given FiatÂ’s role as the largest private sector employer in the country. “We are at a crossroads,Â’Â’ said Michele De Palma of the FIOM CGIL metalworkersÂ’ union. “Either there is a relaunch, or there is a slow agonizing closure of industry, in particular the auto industry, in Italy.” ItalyÂ’s hopes lie with the luxury Maserati and sporty Alfa Romeo brands, but De Palma said investments are needed to bring hybrid and electric technology up to speed. FiatÂ’s Italian capacity stands at 1.5 million vehicles, but only a few hundred thousand are being produced each year. Most factories were on rolling short-term layoffs due to lack of demand, even before the pandemic.

Legacy Classic Power Wagon First Drive

Shortly before the US entered World War II, Dodge supplied the military with a line of pickups internally codenamed WC, those letters designating the year 1941 and the half-ton payload rating. From 1941 to 1945 Dodge built more than a quarter million of them, and even though "WC" came to refer to the Weapons Carrier body style, the WC range served in 38 different configurations from pickup trucks to ambulances to six-wheeled personnel and weapons haulers. The story is that soldiers returning from active duty badgered Dodge for a civilian version of that indefatigable warhorse, so Dodge responded with the Power Wagon in 1946. Even for those no-nonsense times the truck was so austere that the first three names Dodge gave it were "Farm Utility Truck," "WDX General Purpose Truck," and "General Purpose, One Ton Truck." "Power Wagon" was the fourth choice, not finalized until just before it went on sale. Nothing like today's Power Wagon, the original could be seen as either a glorified tractor or a slightly less uncouth military vehicle – hell-for-leather meant going 50 miles per hour. But it would go nearly anywhere. The civilian version was still built like it had to survive, well, a world war; power take-offs (PTOs) ran all manner of ancillaries; multiplicative gear ratios helped it produce enough torque to make an earthquake envious. Said to be the first civilian 4x4 truck made in America, any organization that needed a simple, sturdy mechanized draught animal knew it needed a Power Wagon. If history, the aura of war, and ruthless functionality attract you but mean comforts and 70-year-old manners don't, then you need to get in touch with Legacy Classic Trucks. If that history, the aura of war, and the ruthless functionality attract you but the mean comforts and 70-year-old manners don't, then you need to get in touch with Legacy Classic Trucks. The Jackson Hole, WY, restorer retains every ounce of the Power Wagon's orchard-work aptitude, decorated with present-day amenities and the best components. Each job starts with having to find a usable donor. The city of Breckenridge, CO, bought the red truck in our gallery in 1947 and used it as a snowplow for the next 30 years. In 1977 a log-home builder bought it from the city and used it for another decade as a company hauler. That's the kind of grueling longevity that lets Ram put a five-figure premium on the 2500 Power Wagon pickup it sells today. Legacy Classics founder Winslow S.