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The 2018 Dodge Demon sounds like nothing else on the road

The Dodge Demon seems to have a torque problem, if making too much to easily contain can be considered a problem. In order to keep all that twist under control, the Demon has a new torque reserve launch system that works all sorts of engineering black magic to build boost without overloading the rear tires and brakes. That system, combined with the sticky Nittos and the fancy new suspension, should lead to some pretty spectacular 60-foot and 1/4-mile times. The way the system works is relatively straightforward. A bypass valve on the supercharger closes, "prefilling" the blower. In order to balance revs and torque, the computer can adjust fuel flow and spark on individual cylinders. The torque reserve kicks in when Launch Mode is initiated and the engine is turning at least 1,000 rpm. The goal is to reach peak boost quicker while efficiently putting down power. The side effect is a distinct exhaust note, which Dodge admits may make it seem like the Demon is broken. That seems to be the root of the "If you know, you know" tagline that the automaker has been using since the first teaser. Those interested can even download a ringtone, which might make it seem like you have a blown-out speaker on your phone. You can get a brief taste in the latest teaser video. In addition to the new info on the Launch Mode, Dodge released a couple of new teaser images. We briefly glimpsed one of these last week. It's a shot of the Demon's performance pages. The number 757 has appeared before, and all the talk of torque leads us to conclude that this is the Demon's torque output. The number 815 was seen in a separate teaser (shown below), which we feel may be the horsepower rating. If those numbers are correct, that would mean an increase of 108 horsepower and 107 lb-ft of torque, totally reasonable numbers given all the Demon's modifications. The license plate photo is another equation or code. This one, 3.9+221=405, is just as cryptic as the others. Look for more news and hints at ifyouknowyouknow.com in the weeks leading to the Demon's reveal. Related Video: Related Gallery Dodge Demon Teasers View 17 Photos Dodge Coupe Performance supercharger dodge demon dodge hellcat

Will the Dodge Demon do a 10-second quarter-mile?

The final teaser for the Dodge Demon is finally here, and it might just give us a clue as to how quick the new car really is. A brief glimpse at a time slip shows what might be a 10-second quarter-mile time. That's a significant step up from the standard Hellcat's 11.7 seconds, but considering all of the Demon's modifications, it's not an unreasonable time. The new video, "Judgment Day," shows the new Demon in its natural habitat, a quarter-mile drag strip. There isn't much new information, aside from the brief glimpse at a time slip. There is a good shot of the car in action and some nice audio from what we assume is a supercharged 6.2-liter Hemi. For comparison, the new 2016 Chevrolet COPO Camaro is capable of a 10.7-second quarter-mile run, while the 2016 Ford Mustang Cobra Jet dips all the way down into the 8s. The full reveal is less than a week away. Look for more information, including the long-awaited horsepower rating, next week during our coverage of the 2017 New York Auto Show. Related Video: New York Auto Show Dodge Coupe Performance dodge demon dodge hellcat

Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.