1972 Dodge Demon Dart on 2040-cars

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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2015 Dodge Viper GTC Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 2015 Dodge Viper GTC. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.

Dodge Dart getting hatchback variant... sort of

In other parts of the world, Fiat builds and sells a version of the Dodge Dart called the Viaggio, and it appears that in addition to the current sedan bodystyle, a new hatchback version of the car is also in the works. Autocar says that the general manager for China's Guangzhou-Fiat joint venture, John Burton, has confirmed that a new Viaggio hatchback will be revealed by the end of this year before it goes on sale in early 2014.
The Viaggio will soon be joined by the 2014 Jeep Cherokee, which in China will be called the Liberty Light, at the Guangzhou-Fiat plant. While the idea of a Dodge Dart hatchback might be enough to enable most of us to forget about the Dodge Caliber, a North American variant doesn't appear to be in the cards. We reached out to Chrysler PR boss Rick Deneau, and he offered a succinct: "No plans at this time."