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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Police officer fired for sexually harassing a young woman

A police officer in Jackson, Mississippi was fired after a video surfaced on Tuesday of him sexually harassing a young woman from his patrol car. According to WAPT, Officer Darryl Stasher of the Jackson Mississippi Police Department rolled up to two young women walking down the street and began talking to them through the driver's side window of his patrol car. During his discourse, his language because coarser and more suggestive. He gave one young woman his number and told her that he was "going to take care of her" and that he wanted to "do more than talk". He also suggested that the two should "get a room" together. The whole exchange was caught on video, and soon after the incident the young woman uploaded the footage to Facebook where it quickly went viral. It didn't take long for the Jackson Police Department to get wind of the video. "The Jackson Police Department does have possession of the video that was posted to Facebook by the young lady," said JPD Commander Tyree Jones. "Chief (Lee) Vance found the video to be very disturbing. He is very disappointed due to the content that's in the video." Upon learning of the video, JPD put Officer Stasher on desk duty pending the results of an internal affairs investigation. Stasher, who worked for at least eight years for JPD in the second precinct, was fired soon after the investigation finished. Related Video: