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Dodge Viper might not live past 2017

The Dodge Viper might be running out of venom because the muscle-bound sports car could be on the road to being cancelled in just a few years. According to Allpar, the proposed deal between the United Auto Workers and FCA US would close the Connor Avenue Assembly plant, which produces the Viper, in 2017. The proposed union contract doesn't give a reason for closing the factory, but the decision is understandable if frustrating. The plant was idled twice last year to reduce production of the Viper to match flagging demand. A $15,000 price cut for the coupe eventually allowed for a sales surge, but that appetite hasn't continued in 2015. From January through September of this year, the company has only moved 503 of the sports cars, down eight percent. To further spur demand, Dodge has employed a few other tactics like the 1 of 1 program for buyers to personalize their Vipers, and the introduction of the brutally track-focused ACR. In a world where high-end sports cars are continuing to get friendlier for both their drivers and the environment, the Viper remains a holdout with a big, naturally aspirated V10. Even with the addition of some electronic aids on the latest Vipers, the snake still demands respect from those behind the wheel. Respect is fine, but sales are what matter to FCA – and the harsh reality is that a lack thereof might force the Viper into retirement, whether we like it or not.

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

FCA is setting a five-year strategy: Here's how the last one played out

We're slightly more than four years removed from Sergio Marchionne last five-year plan for FCA, a tell-all where the Italian-American automaker divulged its plans for the 2014 through 2018 model years. It was a grand affair, where Sergio told FCA investors that all was right in Auburn Hills, Alfa Romeo and Maserati were making comebacks, and the fifth-gen Dodge Viper received a mid-cycle refresh. You can read every last one of those past predictions right here. We're on our way to Europe to see Sergio's sequel, coming out Friday straight from FCA's Italian headquarters. (Bloomberg reports a plan to expand Jeep and Ram globally, combine Alfa Romeo and Maserati into a single division for an eventual spinoff, and downsizing Fiat and Chrysler. Also, EVs.) But before we arrive in Italy and find out exactly what Marchionne has planned for 2019 through 2023 as his last act as CEO, let's take a minute to tally up the results of his last term based on the same scoresheet we used in 2014. Now, we're only five months into 2018, so much of this — including vehicles like the Ram HD and Jeep Grand Wagoneer — could still debut this year. For those, we'll mark things TBD. We're not going to draw any conclusions or make any objectionable remarks. We're simply going to let the stats speak for themselves.