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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Mopar rolls out new Scat Packages for Dodge Challenger, Charger and Dart

Dodge buyers looking for that extra performance edge, take note: Mopar is bringing back the Scat Pack. Announced at the SEMA Show in Las Vegas today, the new Scat Packages will be available in three stages for the Challenger, Charger and Dart starting next spring.
Upgrades for the Charger and Challenger equipped with the 5.7-liter Hemi V8 engine include a
new cold-air intake and cat-back exhaust, as well as a remapped ECU. Upgrade to the Scat Package 2 and you get a new camshaft, and the Scat Package 3 tosses in ported and polished heads and hi-flow headers. Upgrades for the Dart GT with the smaller 2.4-liter, four-cylinder Tigershark engine with six-speed manual transmission start with a cold-air intake, short-throw shifter and upgraded brakes. The second stage kicks in a remapped ECU and cat-back exhaust, while the Scat Package 3 for the Dart gives you even bigger brakes, an adjustable suspension and sway bars front and rear.

Stormtrooper Dodge Charger Episode V: The Empire Stops for Gas

We spent a day with a Dodge Charger that looks like a Stormtrooper helmet and made a few videos. In this clip, two Stormtroopers drive the helmet-mobile to a filling station. Because even Vader's soldiers need to refuel once in a while. Read about the car and watch the rest of the videos here. Dodge Videos Original Video star wars dodge charger scat pack the force awakens