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2015 Dodge Viper GTC available in 25 million no-cost combos with 1 Of 1 bespoke program

What's the one thing no car can have too much of? Here's a hint – it's not power. It's not efficiency, either, or technology, or even safety. It's exclusivity. It's one reason Rolls-Royce has become a legend building absolutely bespoke motor vehicles, and it's the reason Dodge, of all companies, is offering a new GTC trim level for its Viper supercar. Now, you might be asking what's so special and exclusive about a trim level? Well, in the Viper GTC's case, it gives owners access to a catalog of 8,000 shades of paint for the exterior, 24,000 "hand-painted" custom stripe patterns, 10 different wheel options, 16 interior trims and no fewer than six aerodynamic packages. That results in 25 million different configurations for the 645-horsepower snake. Most shockingly, the customization choices come at no additional cost on the GTC model. And it's only the start. Ordering a GTC will enroll customers in a unique VIP program called Viper Concierge, which according to Dodge, "offers an exclusive point of contact throughout the custom Viper build process." In other words, buyers will be given the means to stay right on top of their car's production, through the 140-to-160-hour painting process, which itself will be fully documented with pictures and through a mobile-friendly website, to the actual construction of their GTC. The Concierge process will start with the ordering stage, which will include Dodge sending customers a paint chip showing the owner's custom choosing, which they can confirm or refuse. Shortly thereafter, Dodge will send buyers a 1:18-scale "speed-form" replica in their chosen custom colors, once again to confirm or deny the build. Once the buyer's color and option selection is locked-in, that car becomes a one-of-one Viper for that year – no other buyer will be permitted to build a Viper to the same specifications. The concierge service also grants access to the Viper Ambassador Owner's Portal, where orderers can track their car's build process, receive weekly updates and share their excitement with (jealous) friends and family. And once the car is complete, it will be fitted with a custom dash plaque identifying its bespoke provenance – the owner can choose to have their name put on the badge, the car's nickname, or whatever they wish (Dodge will also ship each Viper with a second blank plate to include if the original owner sells the car).

121k Dodge Darts being investigated over braking problem

The National Highway Traffic Safety Administration is investigating the Dodge Dart due to reports of braking problems. Some 121,000 cars are possibly affected, all from the 2013 model year. According to The Detroit News, NHTSA received 18 complaints about the brake pedal becoming hard to depress on these cars, increasing stopping distance. Drivers reported hearing a "pop noise or an air hissing noise when applying the brake pedal, followed by a hard pedal feel and reduced brake effectiveness," NHTSA told the News. In a particularly terrifying incident, one driver says the Dart's braking system shut down while driving at 50 miles per hour. "I feared for my life. It is one of the scariest things I have ever dealt with," the complaint said, according to The Detroit News. A Fiat-Chrysler spokesperson said the automaker is "fully cooperating" with this investigation.

Jay Leno's 426-powered 1966 Dodge Coronet 500 is simple and simply fun

This week on Jay Leno's Garage, the man in denim presents one of his most subdued-looking cars, a 1966 Dodge Coronet 500. Despite that, it's one of his favorites. As he shows, the car is nearly free of any unnecessary options, excepting bucket seats and a console shifter. At least those are the only visible options, since the original owner also opted for the massive 426 cu. in. Hemi V8. What Leno really likes about the car is the honking huge V8 combined with the car's simplicity, especially the lack of frivolities like scoops, stripes, and wings. It's finished in a low-key, dark metallic green, and has plain-Jane "dog dish" wheel covers. The one downside to the vehicle is the lack of stopping and turning ability, Leno says, which is not surprising considering the four-wheel drum brakes and lack of power assist. And keep in mind, the Coronet is not a small car. Still, it's a mean green machine, and it sounds great. Leno also demonstrates the engine's capability to chirp the tires going into second gear, despite having a three-speed automatic and a relatively tall 3.23 rear axle gear ratio. Check out the video above to get the whole story and to hear rumbling V8 noises. Related Video: