2008 Dodge Dakota on 2040-cars

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Dodge Challenger spied exercising supercharged Hellcat Hemi V8

One of the prime complaints against the Dodge Challenger is that, even in SRT8 guise, its 470 horsepower is responsible for hauling over 4,200 pounds of vehicle. For comparison, the 420 hp in the Ford Mustang GT only has to deal with 3,618 lbs. Things only get worse from there, as the higher-performance variants of both the Mustang and the Chevrolet Camaro are far more powerful than an SRT8 without adding on much heft.
So what is Chrysler to do? The correct answer is add a whole lot more grunt to its hefty two-door and even the odds. That's where the all-new Hellcat engine comes into play. We reported on this engine in May, and suggested that the Hellcat, a supercharged powerplant based on a 6.4-liter V8, would easily generate 500 to 570 hp and could likely arrive boasting more than 600 ponies.
Chrysler's ace in its sleeve has now been spied testing, with a number of Hellcat-equipped Challengers running the potent new engine both in more urbanized areas and under the sun of Death Valley. The hoods on these testers have been raised to accommodate the engine, and that camouflage over the fascias of these prototypes is there to hide a larger air intake. We also note what appears to be a new split grille under wraps. As for power output, our spies are now suggesting a Viper-equalling 640 hp from the Hellcat-equipped cars.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Dart falls short of Consumer Reports Recommended, Caddy XTS and Lincoln MKS, too

The Dodge Dart, Cadillac XTS and Lincoln MKS all failed to earn a "Recommended" rating from Consumer Reports. When it came to the compact Dart, the organization's testers thought the vehicle offered a quiet cabin, solid-feeling chassis and nimble suspension, but the new model ultimately fell short of the coveted rating due to powertrain issues. The institute's reviewers found the base 2.0-liter four-cylinder engine to be underpowered and noted "drivability issues" when the available turbocharged 1.4-liter four was paired with the optional dual-clutch transmission (some of our editors disliked it paired with the six-speed manual). CR also dinged the latter powerplant for sounding "raspy." For what it's worth, we think the forced-induction engine offers an excellent and playful exhaust note, but that's just us.
As for the XTS, CR lauded the car for its luxurious cabin, but the vehicle's experience was dulled by its finicky CUE infotainment interface. Overall, the big Cadillac scored much higher than its cross-town rival from Lincoln. While testers found the American luxury sedan to offer a quiet ride and quality fit and finish, they felt the MKS delivered a "cramped driving position, ungainly handling, uncomposed ride, and limited visibility." Ouch. At the end of the day, both cars fell short of rivals from Japan, Germany and Korea. Check out the full press release below with more details, along with CR's musings on the Chevrolet Spark and Lexus ES.