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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Small number of 2013 Chrysler 200 and Dodge Avenger models recalled

A small number of units of the 2013 Chrysler 200 (inset) and 2013 Dodge Avenger are being recalled over a broken control valve in the fuel tank assembly. The potential 1,785 sedans were manufactured late last year, and if affected with a broken control valve could suffer from stalling or fuel leakage.
A bulletin from the National Highway Traffic Safety Administration notes that the recall should begin next month, at which time owners can take their cars to dealers for repair free of charge. The full release with more information is just below.

2016 Dodge Viper ACR racks up lap records

With 645 horsepower and an adjustable spoiler nearly six feet wide, the 2016 Dodge Viper ACR would look at home on the runways of most any airport, air base, or aircraft carrier in the world. But it's not built for the runway. It's built for the race track. And it has positively mastered them one after another. In fact, the new Viper ACR has not only beat the lap times of its own predecessor as it set out to, but took the production-car lap record at 13 tracks across the country. The endeavor started out at the Inde Motorsport Ranch in Arizona, where development engineer Chris "The Wolf" Winkler set a lap time of 1:33.75 on the Configuration 4 track to beat every other street-legal vehicle to ever lap the circuit. Then it was off to Buttonwillow, the MotorSport Ranch (in Cresson, TX), Big Willow, VIR, Grattan, Pittsburg, GingerMan, the Motown Mile, Nelson Ledges, Waterford Hills, and Road Atlanta. And with the new American Club Racer, Dodge took the lap record at each and every one. The journey culminated just days ago at Laguna Seca, where track expert Randy Pobst climbed into the Viper ACR and set a lap time of 1:28.65. That's 5.27 seconds faster than the previous ACR's time, and 1.24 seconds faster than the Porsche 918 Spyder that held the record until now. The sum total is a bragging-rights sheet of lap records set at 13 tracks across these United States. And you don't have to take Dodge's word on that. The records have been certified by the Sports Car Club of America (SCCA), cementing the ACR's place in the record books. Nice work if you can get it, and you can scope it out in the video above and press release below. Related Video: 2016 Dodge Viper ACR Is Undisputed Track Record King - Ultimate street-legal race car sets new high-performance benchmark with more track records than any production car in the world - Sports Car Club of America (SCCA) has certified lap records at 13 road courses, including world-famous Laguna Seca, Road Atlanta and Virginia International Raceway - With 645 horsepower and more torque than any naturally aspirated engine in a production car, the ACR is purpose built for weekend club racers who want the most extreme, but street-legal, track car available - Significant aerodynamic and suspension upgrades, new Carbon Ceramic brakes with six-piston calipers from Brembo and high-performance Kumho tires, specifically designed for the new 2016 ACR, set this Viper apart on any road course November 3, 2015, Auburn Hills, Mich.