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The 2018 Dodge Challenger SRT Demon will come with a crate full of goodies

Dodge released its latest trailer for the upcoming 2018 Challenger SRT Demon, and it's all about the extra stuff that comes with the car. Each Demon will be delivered with a custom-painted crate, complete with metal serial tag with the car's VIN and the name of the owner. Inside the crate are 18 items, which will help make the Demon a dual-purpose vehicle. The company says that "each customer can decide at the time of order, or once they own the car, or even at a moment's notice that they want their car to favor street performance, drag strip performance, or something in between." Dodge announced that the crate contains matching spare wheels and Demon-branded tools. In the trailer, we can see some of the tools, including a jack, impact gun, socket wrench, and a tire-pressure gauge. We imagine that part of the plan is that owners can have an extra set of tires, perhaps some even stickier drag slicks, and have everything on hand to swap them out quickly. Dodge also revealed that it will include a "Demon Track Pack System" and "Direct Connection Demon Performance Parts." These items present more of a mystery, since the trailer only shows the wheels and tools. One of the official images (pictured above) shows the crate opened up, and what may be portions of a racing harness. So the Demon may include some safety parts that could be installed or removed to make it safe on track, or comfortable on the street for the driver and passengers. Assuming that any passenger seats are left in the car. Related Video:

What does Jeep have cooking with this stretched Cherokee?

Chrysler has been spotted testing what appears to be a stretched Jeep Cherokee prototype. Which seems odd, considering that Jeep already makes a Grand Cherokee, and that's an entirely different model. The question then is just what the company has in the works here. We don't know for sure – but we do have some ideas. We're anticipating a new Grand Wagoneer to serve as the brand's flagship model, but stretching the Cherokee's wheelbase to leapfrog the Grand Cherokee's would take more than eight inches – and stretching a "compact" platform to get there wouldn't seem to make a lot of sense. Alternatively Jeep could be looking to wedge a new model into its lineup in between the Cherokee and Grand Cherokee, potentially offering a third row of seats and wearing the Wagoneer name - sans the "Grand" - as part of a new range of seven-seaters. Just what the point would be, however, when the Dodge Durango already offers three rows based on the same platform as the Grand Cherokee, is a bit of a mystery. Another possibility is that it's not a Jeep at all, but rather a Dodge. The brand is in need of a replacement for the current Journey, and we're also waiting to see what FCA does to replace the Grand Cherokee since it unveiled the Chrysler Pacifica to replace the Town and Country. More of a crossover approach could take the Cherokee's Compact US Wide (CUSW) platform as its starting point, but stretched like this prototype to offer more space. Whatever it is, we're sure this won't be the last we'll have seen of it, so watch this space. Related Video:

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video: