1996 Dodge Dakota on 2040-cars

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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Dodge Journey gets more SUV-like look with new Crossroad model

Looking to play up its aging three-row crossover, Dodge will introduce a new model for its Journey franchise at next week's Chicago Auto Show. The 2014 Dodge Journey Crossroad will be a new trim level positioned between the SXT and Limited, and it will be distinguished from other Journey models thanks to a handful of styling add-ons.
Plucking a page right out of the appearance playbook of the Ford Explorer Sport, the Journey Crossroad gets a meaner, more SUV-like demeanor. The Journey has often straddled the line between tall wagon and crossover, but this new trim goes a long way toward skewing its visuals toward the utility vehicle end of the spectrum. That's thanks largely to the Platinum chrome exterior trim on its roof rails and side sills, unique fascias, smoked headlights and taillights and, of course, those black 19-inch wheels. Inside, the Journey Crossroad will get a similar treatment, with darker, Liquid Graphite accents throughout the cabin, and the model will also come standard with leather seats (which Dodge says are a new design), and Chrysler's giant 8.4-inch Uconnect screen.
The 2014 Journey Crossroad goes on sale this spring with a starting price of $24,995 (*not including $995 for destination) for the four-cylinder, front-wheel-drive model, but Dodge says that the model will also be offered with more power and capability from the optional 3.6-liter Pentastar V6 and all-wheel-drive. Scroll down for the full press release, and check back next week for our live coverage from Chicago.

Jay Leno's 426-powered 1966 Dodge Coronet 500 is simple and simply fun

This week on Jay Leno's Garage, the man in denim presents one of his most subdued-looking cars, a 1966 Dodge Coronet 500. Despite that, it's one of his favorites. As he shows, the car is nearly free of any unnecessary options, excepting bucket seats and a console shifter. At least those are the only visible options, since the original owner also opted for the massive 426 cu. in. Hemi V8. What Leno really likes about the car is the honking huge V8 combined with the car's simplicity, especially the lack of frivolities like scoops, stripes, and wings. It's finished in a low-key, dark metallic green, and has plain-Jane "dog dish" wheel covers. The one downside to the vehicle is the lack of stopping and turning ability, Leno says, which is not surprising considering the four-wheel drum brakes and lack of power assist. And keep in mind, the Coronet is not a small car. Still, it's a mean green machine, and it sounds great. Leno also demonstrates the engine's capability to chirp the tires going into second gear, despite having a three-speed automatic and a relatively tall 3.23 rear axle gear ratio. Check out the video above to get the whole story and to hear rumbling V8 noises. Related Video: