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2015 Dodge Challenger SRT Hellcat gets brace of new videos

Yesterday's big announcement focusing on the new Dodge Challenger SRT Hellcat had plenty of stuff going for it - information, pictures and the rabid enthusiasm that always accompanies such an eagerly anticipated reveal. What it was lacking, though, was a proliferation of videos of the new model.
Sure, yesterday's news came with one clip, but today, Dodge has come through with five videos. We've arranged them in what we think will be the most entertaining order, covering the powertrain, before moving on to exterior and interior design, then on to a full CGI dissection of the SRT Hellcat before capping things off with a piece on the non-supercharged Challenger SRT392.
Take a look below for all five videos, then head into Comments and let us know what you think.

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge Charger Hellcat and Tesla Model S P85D in Motor Trend Head 2 Head battle

One has James Bond Mode, Insane Mode, Creep Mode, and, yes, Insane Creep Mode. The other has 707 horsepower and is a heck of a lot cheaper. But which one is the bigger American badass? We figure most people already have strong opinions on the Dodge Charger Hellcat and Tesla Model S P85D, and they aren't likely to be swayed too far in the opposite direction by another person's viewpoint. Still, we think you'll enjoy watching the video above. In it, Autoblog friend and Motor Trend "Head 2 Head" host Jonny Lieberman summons smoke, shares smiles, and spouts spiels about both cars, finally finding one just slightly more badass than the other. Which ridiculously ludicrous American sedan takes top honors? Watch above to find out. Related Gallery 2015 Dodge Charger SRT Hellcat View 142 Photos Related Gallery 2015 Tesla Model S P85D: Detroit 2015 View 18 Photos News Source: Motor Trend via YouTube Green Dodge Tesla Electric Performance Videos Sedan motor trend head 2 head dodge charger hellcat autoblog black