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2015 Dodge Challenger gets 6.4L 485-HP V8 Scat Pack

While it's not seeing the drastic facelift of its brother, the Charger, at the 2014 New York Auto Show, the 2015 Challenger is packing some upgrades of its own. It wears even more retro-inspired styling cues, and there are new 6.4-liter Scat Pack and Shaker trims.
If you thought the Challenger looked retro before, Dodge is taking things even farther with inspiration for the refresh coming from the iconic 1971 model. Up front, it has a new split grille, a larger power bulge in the hood and projector fog lights. At the rear, the classic inspiration continues with split LED taillights with Gloss Black trim, and a rear valance panel redesigned to make the 2015 model look wider and lower.
The '71 motif is carried inside as well with a high-sill center console and aluminum gauge bezels. There's still more than a touch of modernity, with an available 8.4-inch Uconnect infotainment system and 7-inch customizable display between the retro-inspired speedometer and tachometer. For better safety, the Challenger is also now available with forward collision warning, adaptive cruise control, blind-spot monitoring and rear cross path detection. Stability control and electric power steering are standard across all models too.

Dodge launches 1 of 1 Viper configurator

Get comfortable because you might be spending a good chunk of time in front of the computer on this. The configurator for the 2015 Dodge Viper GTC 1 of 1 is now online, and it's a ton of fun to play around with. Mechanically, the GTC is just like every current Viper with a 645-horsepower, 8.4-liter V10. But for the special editions Dodge lets buyers tinker with practically everything aesthetic thing. For the exterior alone, the choices include some 8,000 available body colors, two stripe styles in innumerable shades, two hood designs and various brake caliper hues. Plus, there are 16 upholstery colors inside, and options like red seat belts and carbon fiber trim. Dodge reckons there are over 25 million possible combinations, and the models are available to customers on a first-come-first serve basis for each model year. Although, two people wanting identical cars seems pretty unlikely. The configurator is a beauty too. It makes all of these myriad options extremely easy to pick from, and there are even four resolution settings to see your creation in the best possible way. Prices for the GTC start at $94,995 and deliveries are set to start in the second quarter of the year. Although, even if you have no intention of buying one, specifying these custom coupes is still highly entertaining.

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.