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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2015 Dodge Challenger R/T Scat Pack

We all knew That Kid. As a freshman, he was a big kid, overweight but surprisingly strong. Still, he was often picked on for his size. Then, he chatted with the football coach, who convinced him that his true calling was on the team's offensive line. After a season on the freshman squad and a summer of two-a-days, this mild-mannered, husky high schooler returned for his sophomore year as a big, imposing, solid piece of muscle. Needless to say, the same bullies that picked on him were praying he'd forgotten about them as a 10th grader.
That's the V8-powered 2015 Dodge Challenger. It arrived on the scene with a max of 425 horsepower and a bit of a weight problem. It completed its proverbial freshman year with a nice 2011 refresh, where the SRT8 was bumped up to 470 hp, but it still had some work to do.
Enter 2015, and fresh off three months of constant burpees and wind sprints, the newest Challenger is as big and powerful as it's ever been, but it's now got poise and potential, and my goodness, it's fun in a way that Dodge's muscle car has never been.

Dodge Charger to slim down and run turbo four in next generation

The current Dodge Charger is getting long in the tooth. It was originally introduced in 2005 as a 2006 model. In car terms, that's an eternity, though it's been refreshed twice. Still, FCA US will keep the LX-generation car going, reportedly facelifting it one last time for 2019. After that, there are some bigger changes in store . Automotive News is reporting that the follower to the current LX Charger will lose almost 500 pounds and will once again offer a turbo four-cylinder. You might remember the front-wheel-drive four-banger Charger of the early '80s. The recharged sedan will be twin-turbo and it's going to use the 300-horsepower four-cylinder engine currently under development for the 2018 Jeep Wrangler, AN says. The target weight for the future car is around 3,500 lbs, while the current car has a curb weight of nearly 4,000 lbs. Look for it to arrive in the early 2020s. The new platform will have a touch of Italian flair instead of the Daimler-Benz flavor embedded deep inside the LX cars. It will be built on an extended version of the 2017 Alfa Romeo Giulia's "Giorgio" platform, according to AN. Dealers were already shown a styling-buck almost a year ago. Related News: Featured Gallery 2015 Dodge Charger R/T View 42 Photos News Source: Automotive NewsImage Credit: AOL Alfa Romeo Dodge Future Vehicles Sedan FCA