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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge rolls out Shaker package for 2015 Challenger

Having an awesome Hemi engine under the hood can deliver impressive performance, but for those who lament not being able to see that big V8 engine doing its thing, hidden away under the hood, Dodge offers the Shaker hood on its Challenger muscle car. And it's just released the option for the updated 2015 model. Now available on two engines and three trim levels – including the Challenger R/T and R/T Plus with the 5.7-liter V8 and the 6.4-liter Challenger 392 – the new Shaker hood brings cold air into the engine compartment and lets everyone see that V8 (or at least an appendage thereof) shaking away in plain view. Arriving 45 years after the original Shaker Challenger, the package includes a satin black hood scoop, cold-air intake, conical air filter and optimized air box, along with Shaker graphics inside, out and under the hood. The 2015 Dodge Challenger R/T Shaker and R/T Plus Shaker are available to order now, priced at $35,495 and $38,495, respectively (plus a $995 destination charge), and come bundled with the Super Track Pak. Order books open in March for the 392 HEMI Shaker, which also comes with the Scat Pack, for $42,495 (plus destination and $1,000 gas-guzzler tax if equipped with the manual transmission). Dodge is Shaking Up the Muscle Car Segment Again; Opens Orders for New 2015 Challenger 'Shaker' Models Dodge Celebrates 45 Years of Its Functional "Cold-air Grabbing" Hood Scoop That "Shakes" With the Legendary HEMI® V-8 Engine's Movement - Back by enthusiast demand, Dodge returns the "Shaker" to the Challenger lineup – now expanding the functional cold-air induction hood scoop on two HEMI V-8 engines and three performance-packed models - "King of the Shakers" – all-new 2015 Dodge Challenger 392 HEMI Scat Pack Shaker combines the ultimate combination of 485 best-in-class horsepower and legendary Dodge heritage cues with a functional Shaker hood - Dodge Challenger R/T Shaker and R/T Plus Shaker models feature the legendary 5.7-liter HEMI V-8 engine with unique hood and intake design combined with a functional exposed-element cold-air intake system - New 2015 Dodge Challenger R/T Shaker and R/T Plus Shaker are available for ordering now, with the 392 HEMI Scat Pack Shaker model available for customer orders in March February 13, 2015 , Auburn Hills, Mich.

2015 Dodge Challenger crash test results slip from last year's model

The National Highway Traffic Safety Administration has released the results of its latest round of crash testing, announcing that the 2015 Dodge Challenger has netted a five-star overall crash rating. Of course, Chrysler won't want us to tell you this, but that NHTSA overall rating is not the whole story here. As The Car Connection so astutely points out, five-star rating aside, the refreshed 2015 Challenger actually performed worse than when it was tested back in 2013. The V6-powered SXT model tested by NHTSA in this latest round of testing was only able to record a four-star rating in its frontal crash test, while it nailed a five-star rating in the side-impact test. The 2013 Challenger managed a five-star rating in the frontal test. Of course, while this rating is a sign of overall good news for Challenger fans, the car, as TCC argues, has yet to be tested by the Insurance Institute for Highway Safety. It'll be interesting to see if these NHTSA ratings translate to an IIHS Top Safety Pick or Top Safety Pick Plus. Scroll down for the full press release from FCA. All-new 2015 Dodge Challenger Earns Five-Star Overall Safety Rating From U.S. National Highway Traffic Safety Administration 2015 Dodge Challenger coupe earns five stars overall, the highest possible score in NHTSA's safety rating program More than 70 safety and security features, including new for 2015 class-exclusive Forward Collision Warning, adaptive cruise control, Blind-spot Monitoring and Rear Cross Path detection All-new 2015 Dodge Challenger starts at $26,995 (excluding tax, destination and title) December 18, 2014 , Auburn Hills, Mich. - The all-new 2015 Dodge Challenger has earned a five-star overall safety rating from the U.S. National Highway Traffic Safety Administration (NHTSA). Five stars is the highest possible safety rating given by NHTSA. "The new Dodge Challenger coupe further demonstrates our commitment to broaden the proliferation of advanced safety technologies, such as driver-assist features," says Scott Kunselman, Senior Vice President-Vehicle Safety and Regulatory, FCA-North America. In its assessment of the new Challenger, NHTSA notes the availability of Forward Collision Warning (FCW), which features forward-facing sensors programmed to detect the potential for certain types of frontal collisions. If detected, the driver is alerted with visual and audible warnings. The 2015 Dodge Challenger is the only car in its segment with such capability.