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2015 Dodge Challenger SRT Hellcat gets brace of new videos

Yesterday's big announcement focusing on the new Dodge Challenger SRT Hellcat had plenty of stuff going for it - information, pictures and the rabid enthusiasm that always accompanies such an eagerly anticipated reveal. What it was lacking, though, was a proliferation of videos of the new model.
Sure, yesterday's news came with one clip, but today, Dodge has come through with five videos. We've arranged them in what we think will be the most entertaining order, covering the powertrain, before moving on to exterior and interior design, then on to a full CGI dissection of the SRT Hellcat before capping things off with a piece on the non-supercharged Challenger SRT392.
Take a look below for all five videos, then head into Comments and let us know what you think.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

The Dodge Neon is coming back... to Mexico

It's been a long time since we've seen a new Dodge Neon putt-putting around. But soon it will be back, and in North America, too, if you want to get technical about it. But this time, the Neon will be limited exclusively to Mexico. According to Ward's Auto, FCA is planning to import the Fiat Tipo to Mexico, but rebadged under the Dodge brand and with the Neon nameplate on the trunk... even if it doesn't have those signature round headlights, or a three-speed automatic transmission. Never heard of the Fiat Tipo? It debuted almost a year ago as the Aegea Project, and went into production shortly thereafter – similarly called the Egea in Turkey where it's made, but the Tipo in other European markets. It's a budget-oriented, C-segment compact with a range of four-cylinder engines, and though designed from the get-go as a four-door sedan, it rolled into Geneva last month in hatchback and wagon forms as well. The Tipo is built at the Tofas plant in Bursa, Turkey, alongside the Fiat Doblo – which is also shipped over to North America, rebadged as the Ram ProMaster City. In the Mexican market, FCA also sells the Fiat Siena sedan as the Dodge Vision, the Mitsubishi Mirage rebadged as the Dodge Attitude, and the Fiat Strada as the Ram 700 – all nameplates exclusive to our neighbors to the south. Whatever its origin, it'll be interesting to see a Neon again the next time we venture South of the Border – particularly considering that the Neon was arguably the last time that Chrysler had a competitive compact on its hands. The Caliber that followed never gained the same kind of traction, so to speak, and FCA recently ceased production (for the time being at least) of the Dodge Dart and Chrysler 200 to focus on larger trucks crossovers – the likes of which the Caliber tried to emulate (in style, if not in substance).