2019 Dodge Charger Police on 2040-cars

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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Jay Leno drives a 1970 Dodge Charger with 1,650 horsepower

When Jay Leno says a vehicle might have too much horsepower, he's got our attention piqued. That's exactly what he thinks about the 1970 Dodge Charger Tantrum from Wisconsin-based SpeedKore Performance. While it still looks like a classic muscle car, the front end now features a carbon fiber hood and fenders. Underneath the lightweight parts, there's a twin-turbo, 9.0-liter Mercury Marine offshore boat racing engine with an astonishing 1,650 horsepower, or an only slightly less asinine 1,350 hp on pump gas. Jay is very mechanically intrigued by the Charger at the beginning of this video, and puts it on the lift to take a look at the underside. The engine plumbing is a thing of beauty, and the mill packs a massive radiator and intercooler to keep things running cool. Leno's drive in the Tantrum is especially interesting. The beastly engine is difficult to control, and anything above half throttle in most gears can spin the rear tires. The significant turbo lag also makes the power unpredictable. When Jay finally finds a straight piece of road, he puts the hammer down and rockets into the distance. And, of course, you know Jay's not going to end the video without some suitably smoking tires. Related Video:

Dodge to resurrect Scat Pack?

Before social media ever existed, if automotive enthusiasts wanted to be noticed or recognize other fans, they joined a car club. For Dodge muscle car lovers from 1968 through 1971, that group was known as the Scat Pack. Just like the Charger, Challenger and Dart nameplates, it looks like the Scat Pack could be getting a resurrection by Chrysler.
Automotive News is reporting that Chrysler recently renewed its trademark on the Scat Pack name, and while this is in no way a guarantee that the name will return, AN talked to Tim Kuniskis, Dodge President and CEO, who stoked the fire a little more. In the article, Kuniskis said that the name is "a very important part of our history" and added that "we like the whole idea of having a Scat Pack of cars." Scat Pack models were identified by their bumblebee stripes and helmet-wearing bumblebee logo, and the idea of a modern Scat Pack doesn't seem all that outlandish in light of recent vehicles like the Charger SRT Super Bee and the Ram 1500 Rumble Bee Concept.
What do you think, is this a cool idea, or is it just an unwelcome bit of nostalgia? Have you say in Comments.