2014 Dodge Charger Sxt on 2040-cars

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Dodge pumps power to the people with $10 discount per horsepower

Dodge announced an incentive program named Power Dollars, which represents the next step in its mission to bring horsepower to the people. Starting on August 1, the automaker is luring enthusiasts into its showrooms by offering a $10 per horsepower discount on select models. The Power Dollars program applies to the 2019 Challenger (pictured), the 2019 Charger and the 2019 Durango. It's as simple as it sounds: if you buy a 500-horsepower car, you benefit from a $5,000 discount. The more horsepower you choose to put in your garage, the more money you save when you sign the dotted line. The 797-horsepower Challenger Hellcat Redeye comes with a $7,970 discount. At the other end of the spectrum, the Charger SXT powered by a 3.6-liter V6 rated at 292 horsepower is eligible for a $2,920 rebate.  The Grand Caravan has 283 horsepower, so it's not far from the Charger SXT, but it's not included in the program. The Journey with the same 3.6-liter V6 engine isn't in it, either. Dodge launched the Power Dollars program to boost sales, and likely to clear the remaining 2019 models out of its inventory before the 2020s arrive. But the company has another reason to make its muscle cars cheaper, one we don't think we've heard from an automaker yet. "Since bringing the Charger and the Challenger back to the market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts. The goal is to grow to a half-billion horsepower before the end of the year," explained Tim Kuniskis, the global head of Alfa Romeo, and FCA's head of passenger cars in North America, in a statement. It's 15 million horsepower short of the milestone. It needs to sell about 18,820 examples of the Hellcat Redeye to reach its goal, or approximately 51,370 units of the Charger SXT.   

2018 Dodge Charger Pursuit ambush prevention system enhanced to protect cops

For the 2018 model year, Dodge has rolled out some minor but useful updates to the Charger Pursuit police car. It now features a larger infotainment screen standard. It moves from 5 inches to 7 inches. But if police departments wish, they can opt for a massive 12-inch touchscreen that can replace a cumbersome laptop computer. The new standard 7-inch screen will also be handy for using the now standard rear-view camera, as well as the "Officer Protection Package," which is a no-cost option. This package, like last year, uses the rear-view camera and parking sensors to monitor whether someone is approaching behind the car. It's main use is preventing ambushes. When something is detected, an audible alert is sounded, and the camera sends video to the screen for the officer to see what's behind the car. It can also trigger the lights to go on, the doors to lock, and the windows to roll up. Selecting the "Officer Protection Package" also adds the "Fleet Safety Group," a new feature for the Charger Pursuit. This group of options adds blind-spot monitoring and rear cross-traffic alert. Finally, a new color "IndiGo Blue," will be offered. It joins an array of factory and police-only colors for the Charger Pursuit. Interestingly, a Charger Pursuit can also be had in very bright colors such as "Go Mango" orange, and "TorRed" red. Related Video:

An inside look at Mopar's SEMA fleet

Mopar is heading to the SEMA show in Las Vegas with a fleet of customized vehicles that appeal to enthusiasts of all stripes. There's a Dodge Viper ACR concept that follows in the lineage of the supercar's great road racing past, and a custom Ram ProMaster that might just be the ultimate outdoor party machine.
We got an inside look at Mopar's cars that will be on display at the show, which also include a Dodge Challenger T/A concept, two crazy Jeeps and a Ram 2500 Outdoorsman that could change the way you camp. While these are some of our favorites, Mopar is bringing plenty to SEMA, so let us know your top choices in the comments section.