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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

FCA, Ford idle plants due to semiconductor shortage

DETROIT (Reuters) - Ford and FCA will become the latest automakers to idle production facilities due to a semiconductor shortage. Ford's Louisville Assembly Plant in Kentucky will idle for a week, borrowing a down period from later in the year to compensate. Per Automotive News, FCA is idling its Brampton facility in Ontario, Canada, and one other site which has not yet been identified.  Louisville Assembly is the production site for the Ford Escape and Lincoln Corsair SUVs; Brampton Assembly produces the Chrysler 300, Dodge Charger and Dodge Challenger for FCA.  A Ford spokeswoman, who declined to identify the semiconductor supplier, confirmed the temporary shutdown to Reuters. In this, FCA and Ford join Nissan and potentially Honda in idling production in the wake of the shortage, which also hit Volkswagen late last year. The shortages are being blamed on consumer demand for silicon after production slowdowns resulting from the coronavirus pandemic. Volkswagen said it had to adjust production schedules in China, Europe and North America to compensate.  Nissan said it planned to reduce production of the Note, a hybrid electric car, at its Oppama Plant in Kanagawa prefecture, Japan, but did not give details of the scale of the output cut. The Nikkei newspaper reported that Nissan would slash its Note production at Oppama to about 5,000 units in January, from an initially planned 15,000 units. "A global shortage of semiconductors has affected parts procurement in the auto sector. As a result of this shortage, the Oppama Plant in Japan will adjust production in January, reducing production of the Nissan NOTE," Nissan said in a statement. (This article contains reporting from Reuters.)     Auto News Plants/Manufacturing UAW/Unions Chrysler Dodge Ford

Dodge debuts 2020 Durango SRT Black appearance package

Dodge is going back to the well with yet another round of aesthetic options for the 2020 Durango SUV, focusing yet again on the high-performance SRT model with a new Black package and optional "Redline" stripes.  Like most of FCA's dress-up packages, these are geared toward the sporty crowd. The SRT Black package adds lots of black and dark gray elements, including gray SRT badges on the grille and fenders, gloss black mirror caps, 20-inch matte gray wheels, blacked-out exhaust tips, a satin black "Dodge" logo on the tailgate, and gray "Durango" and "SRT" tailgate badges.  If you want a little color variety, you can swap out the gray alloys for the existing Brass Monkey accessory wheels at no cost. You can also add the Redline stripe package (shown here), which adds matte black full-length stripes with red accent pin-striping on the outer edges.   And while the package may be called the SRT Black, it's actually available in 10 colors: Billet Silver, DB Black, Destroyer Grey, F8 Green, Granite Crystal, Octane Red, Reactor Blue, Redline, White Knuckle and Vice White. Plenty of cars aren't even available in 10 finishes.  The SRT Black package offers a treatment similar to that of the Blacktop package, which is available on lower trims; Black and Redline are both exclusive to the range-topping SRT model.  The Durango SRT Black will run you $1,495; Redline is an extra $1,295. These packages will make their public debuts at the Chicago Auto Show next week alongside some other goodies from FCA. Stay tuned.  Related Video: