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2015 Dodge Challenger SRT Hellcat with '600-plus horsepower' officially unveiled [w/video]

Dodge has officially unveiled the most powerful vehicle to ever wear the Challenger name - the SRT Hellcat - complete with over 600 horsepower courtesy of a supercharged, 6.2-liter Hemi V8. It will be offered alongside the 485-hp Challenger SRT.
The new, force-induced V8 isn't just the most powerful ever fitted to the Challenger, it's the most powerful eight-cylinder Chrysler Group has ever built. Power figures aren't finalized, so expect to see "over 600 hp" bandied about quite a lot. That fury will be channeled through either a six-speed manual or eight-speed automatic. Yes, over 600 ponies through an eight-speed auto. So far, the only vehicle we know of that delivers more output through that many gears is the as-yet untested Chevrolet Corvette Z06. Sadly, we don't have performance metrics just yet, although if this thing can't crack four seconds to 60 miles per hour, we'll be pretty surprised.
As is the theme nowadays, the 2015 Challenger SRT features a number of driving modes, governing power output, shift speeds for the 8AT, steering effort, traction control settings and suspension settings. There are three pre-programmed options - Default, Sport and Track - and a Custom mode that allows drivers to mix and match to their heart's content.

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

The Dodge Neon is coming back... to Mexico

It's been a long time since we've seen a new Dodge Neon putt-putting around. But soon it will be back, and in North America, too, if you want to get technical about it. But this time, the Neon will be limited exclusively to Mexico. According to Ward's Auto, FCA is planning to import the Fiat Tipo to Mexico, but rebadged under the Dodge brand and with the Neon nameplate on the trunk... even if it doesn't have those signature round headlights, or a three-speed automatic transmission. Never heard of the Fiat Tipo? It debuted almost a year ago as the Aegea Project, and went into production shortly thereafter – similarly called the Egea in Turkey where it's made, but the Tipo in other European markets. It's a budget-oriented, C-segment compact with a range of four-cylinder engines, and though designed from the get-go as a four-door sedan, it rolled into Geneva last month in hatchback and wagon forms as well. The Tipo is built at the Tofas plant in Bursa, Turkey, alongside the Fiat Doblo – which is also shipped over to North America, rebadged as the Ram ProMaster City. In the Mexican market, FCA also sells the Fiat Siena sedan as the Dodge Vision, the Mitsubishi Mirage rebadged as the Dodge Attitude, and the Fiat Strada as the Ram 700 – all nameplates exclusive to our neighbors to the south. Whatever its origin, it'll be interesting to see a Neon again the next time we venture South of the Border – particularly considering that the Neon was arguably the last time that Chrysler had a competitive compact on its hands. The Caliber that followed never gained the same kind of traction, so to speak, and FCA recently ceased production (for the time being at least) of the Dodge Dart and Chrysler 200 to focus on larger trucks crossovers – the likes of which the Caliber tried to emulate (in style, if not in substance).